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Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
Catchy Commercial Songs [2023] (1–10)
Nanban Planetta (Planet)Marionette & Nanban Bungo Mandolin Orchestra
This commercial conveys, through visuals and words, a sense of contemplation toward the moon gently illuminating the night town.
By depicting the moon not only alongside natural scenery such as the sea and sky, but also in homes and stage sets, it communicates the close relationship between people and the moon.
The light, rhythmic BGM “Namban Planetta (Planet)” is also striking, evoking the moon’s gentle glow and the slow passage of nighttime.
Finally, by highlighting the product name “Oita Mugi Shochu Nikaido,” it suggests a desire for the brand to be casually incorporated into everyday life.
Head, Shoulders, Knees and Toes
The children’s song “Head, Shoulders, Knees and Toes” is loved by people all over the world.
A parody version that’s creating a buzz is Shiseido SEA BREEZE’s web commercial, “FACE, SHOULDER, KNEES & TOES feat.
Face & Body Sheets.” In it, Shunsuke Michieda and Kento Nagao of Naniwa Danshi appear and perform a dance to the parody.
Its disco-style direction and built-in comedic moments are also part of the charm.
Original song
This commercial straightforwardly highlights the biggest feature of Milkrea, sold by Akagi Nyugyo: its stretchiness.
It shows child actress Risa Kanayama eating Milkrea and seemingly experiencing how it stretches, while a clip of a cat stretching plays beside her—creating a curious, surreal vibe.
The jingle is distinctive too, with lively, festival-like sounds that express the milk’s stretchiness.
The two visuals and the music blend well to create a striking, memorable world that sticks in your mind.
Original song
In Aflac’s medical insurance EVER Simple commercials, in addition to actor Ryo Yoshizawa, characters from the anime Chibi Maruko-chan also appear.
In the “Affordable” version, live-action versions of the characters show up, while the “Add-on” version is animated.
It’s a slightly special commercial in which Maruko and her friends sing the original Aflac jingle that you often hear in their ads.
Original song
This commercial features the three-member idol group Negicco and three children, and it introduces Sato’s kagami mochi.
To the tune of a parody of the children’s song “Itomaki,” the members of Negicco present Sato’s kagami mochi.
The kids dressed in kagami mochi costumes are absolutely adorable!
Original song
In this SoftBank commercial announcing PayPay points, Masahiro Nakai is captivating as he sings a cool track with a powerful beat.
As the title “Magical Lip Sync” suggests, Nakai performs a lip-sync to the audio, and toward the end, lyrics that reveal it’s lip-synced—paired with Nakai’s refreshingly candid expression—are sure to make you smile.
Original song
Focusing on the “mellow” (maro) aspect of Ito En’s “Oi Ocha Maroyaka,” Ryosuke Soda and Reo Matsumoto, dressed as “Maro,” introduce its smooth flavor that helps you relax.
The original song used as the BGM also has a laid-back vibe, clearly conveying the image of taking a break, calming the mind, and relaxing.