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Memorable Commercials [2023]
There are so many commercials aired on TV throughout the year that really leave a lasting impression, aren’t there? Among them, how many 2023 commercials can you recall that stuck with you thanks to their captivating CM songs? Catchy melodies, lyrics that resonate with the heart, and those moving moments born from perfect harmony with the visuals.
In this article, we’ll introduce plenty of the CM songs that made waves in 2023.
From tunes that make you hum along to heartwarming tracks, you’re sure to find CM songs that left an impression on you.
Memorable Commercials [2023] (1–10)
Original songAyako Imoto
This is a story about Samty’s mascot character, Samty-kun, who struggles to help Futaba-chan grow big and strong.
The moment when Samty-kun’s efforts—pushed to the point of collapse—are rewarded is truly moving.
The original song used in the commercial is sung by Ayako Imoto, whose gentle voice conveys the company’s sentiments.
The overlap between the image of Samty-kun realizing a world of rich nature and the message expressed in the lyrics strongly evokes the company’s global initiatives.
Unveil -Reborn-Ao
Singer-songwriter ao, who debuted in 2021.
The original song she wrote for a Panasonic commercial is “Unveil – Reborn.” The ad features dynamic visuals created with extensive CG, and her powerful vocals match them perfectly.
At the same time, the contemporary feel of the music enhances both the imagery and the singing.
For the best experience, first listen closely to the song, then check out the lyrics and choreography.
NIGHT DANCER (English Ver.)imase
YouTube Premium is a subscription service loved by many music fans.
The song featured in its commercial, “Bundle your subscriptions with YouTube! imase,” is NIGHT DANCER (English Ver.
).
It’s the English version of the song of the same name released by imase that became a huge hit.
The ultra-high-tone vocals and native-like English pronunciation are captivating.
If you’ve heard the Japanese version, be sure to give this one a listen too.
Original song
The Milkrea commercial is known for its original song that sticks in your head after just one listen.
The melody, reminiscent of a traditional folk dance tune, makes a strong impact, doesn’t it? Have you checked out the “It Stretches” child-actor version? Set to lyrics that emphasize how stretchy Milkrea is, this version cleverly shows a white cat stretching and contracting.
By the way, the girl eating ice cream in the top-left corner is Risa Kanayama.
She only moves in stop-motion, which gives the commercial an even richer flavor.
I hope you’ll listen to it twice—once focusing on the song, and once focusing on the visuals.
):Ashura:(King Gnu
This song powerfully expresses the determination and intensity of charging full-speed ahead, following your heart in a once-in-a-lifetime journey.
Written specifically as a PlayStation commercial song, its layered instrumentation and switch-ups in development evoke the feeling of fully enjoying games across various genres.
It leaves an impression that blends liveliness with tension, conveying a serious, dedicated approach to gaming.
It’s a lively, high-energy track that also aligns with the CM’s theme of King Gnu’s members breaking their limits and facing formidable foes.
2 Μ Ο Я ΟKing Gnu
This is the song featured in the NatureLab MARO commercial starring Daiki Tsuneta, who performs as a guitarist and vocalist for the rock band King Gnu.
It’s said that Tsuneta wrote it specifically for the commercial as a King Gnu track, with a laid-back tempo and a distinctive funky bass.
On top of that, the especially prominent saxophone solo is a highlight, and the song exudes a mature vibe throughout.
After hearing it in the commercial, many fans likely thought, “I can’t wait to hear the full version!!”
Thank you for your love.MISIA
MISIA, who captivates fans with her crystal-clear voice, wrote “Thank You for the Love” specifically for the Koikeya potato chips commercial.
It’s a gentle ballad centered on acoustic guitar.
The commercial tells a story about the bond between a sumo club athlete and a manager, and the song expresses gratitude to someone special to match that theme.
Its appeal lies in how listeners can relate it not only to athletes and managers but also to various relationships, such as lovers and parents and children.