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Funny Commercials [July 2023]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In July 2023, did you ever find yourself laughing in front of the TV and saying, “This is hilarious!” after seeing a commercial? Lately, a stream of buzzworthy ads has been appearing—from humorous spots the whole family can enjoy to ambitious works that surprise viewers with fresh ideas.

We’ll take a closer look at these commercials packed with highlights from various angles, including music, direction, and storytelling.

Get ready for memorable ads that will make you want to ask someone, “Did you see that?”

Funny Commercials [July 2023] (11–20)

Lotte Coolish “○○ Ice Compilation” Version

Lotte Coolish web video “XX Ice” compilation, 30 seconds

This commercial is essentially a compilation that brings together all the previously depicted situations where you’d want to enjoy Coolish.

In hot moments or when you need a break, Coolish makes a light, breezy entrance accompanied by a satisfying slurping sound.

The smiles of the many people enjoying Coolish also evoke a sense of calming coolness.

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Otsuka Pharmaceutical Calorie Mate: 'I Am Nutrition – Summer' EditionWakana Matsumoto, Narration: Kenjirō Tsuda

Calorie Mate CM | "I Am Nutrition: Summer" Version 30 seconds

This commercial featuring an adorable cat introduces Calorie Mate’s drink.

When it gets hot, many people lose their appetite due to summer fatigue.

By depicting a day in the middle of summer, the ad shows how perfect this product is for those people.

The narration represents the cat’s inner voice, making it an utterly heartwarming commercial.

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