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Funny Commercial [October 2023]

Funny Commercial [October 2023]

Last updated:2025/7/10

Funny Commercial [October 2023]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. After working at a music studio and in wedding sound engineering, joined the RAG MUSIC editorial team in 2016. Experienced with various instruments: marching band in elementary school, clarinet in middle school wind ensemble, and drums in a band from high school onward. Drawing on personal music activities and professional experience, produces daily articles, including song introductions, features on music festivals around Japan, and live reports. Enjoys a wide range of music, from domestic and international rock to, more recently, a broad spectrum of J-pop.

You know those commercials that make you blurt out “Oh!” and grab your attention while you’re watching TV? October 2023 has plenty of them—ads that make you chuckle, warm your heart, and sometimes surprise you with bold, innovative direction.

We’re introducing buzzworthy commercials you’ll want to talk about with friends and family—“Have you seen this ad?”—and highlighting what makes them so appealing.

From spots that reveal unexpected sides of beloved national stars to unforgettable storylines you can’t shake after a single viewing, there are tons of must-see commercials—so don’t miss the chance to check them out.

Funny commercials [October 2023] (1–10)

P&G Bold: “Laundry Lord – The Scent Changes” Version / “Laundry Prince – Perfect with Just One, Even at Night” VersionFuma Kikuchi, Katsumi Koba

Bold Laundry Daimyo: Fragrance-Changing Version, 30 seconds

Bold Laundry Prince: Perfect with just one at night - 15 seconds

This is a commercial where Fuma Kikuchi, appearing as the Laundry Lord or Laundry Prince, promotes the fragrance of Bold detergent.

He conveys the change in scent from when the clothes are hung to dry to when they’re worn, and how the fragrance lasts a long time, through expressions of surprise.

His satisfied smiles and lively movements comically highlight the product’s appeal, clearly reinforcing Bold’s friendly, everyday image.

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P&G Bold “Laundry Prince: No Need for Double Washing or Fabric Softener” EditionFuma Kikuchi

Bold Laundry Prince: Highest-Ever Deodorizing Ingredient Edition, 30 seconds

In the Bold commercials, the Laundry Lord series starring Fuma Kikuchi had been the standard, but the new character, the Laundry Prince, is also drawing attention.

The prince, with his flowing, silky blonde hair, looks absolutely perfect in the role.

At the end of the commercial, the Laundry Lord appears and points at the prince, saying just one word: “Who?” It’s a humorous touch to the presentation.

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SatoFuru: “The Neighbor Visits” version / “The Neighbor Is a Pro” version / “Being Imitated” versionTokyo 03, Yutaka Matsushige

Hometown Tax site “Satofull” TV commercial “Being Imitated” version (15 seconds) (https://www.satofull.jp/)

This is a series depicting Toyomoto from Tokyo 03 using Satofull to get hometown tax return gifts and enjoying them with the other members.

A highlight is the appearance of Yutaka Matsushige as the neighbor, whose knowledge of the hometown tax system rivals or even surpasses Toyomoto’s, creating a comedic vibe.

You can also sense how the hometown tax program is spreading, with Kakuta trying to imitate him by using Satofull as well.

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Lawson “Hapilo from the L-size!” EditionRina Kawaei, Tomio Umezawa

[Lawson] Happy with L-size! Version

This commercial showcases Lawson’s “L-Kara” deliciousness and confidence through scenes of a parent and child played by Rina Kawaei and Tomio Umezawa.

The story unfolds with the father proudly claiming he made the fried chicken himself, only for it to be revealed—through commentary and other hints—that it was actually “L-Kara.” It’s packed with comedic touches, including Umezawa’s surprised expressions and his transformation into “L-Kara Man.”

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Lottery: The Boyfriend, the Girlfriend, and the Billion-Yen Man — Episode 5: “The Man Who Keeps Stacking (Loto 7)” / Episode 6: “Her Choice (Loto)”Ryunosuke Kamiki, Mone Kamishiraishi, Koji Yamamoto

[He, She, and the Billion-Yen Man] Episode 5: 'The Man Who Builds Up' (Loto 7) 30 seconds

“He, She, and the Billion-Yen Man” Episode 6: “Her Choice” (Lotto) 30 seconds

This is a commercial that introduces Lotto 6 and Lotto 7 through the appearances of Ryunosuke Kamiki and Mone Kamishiraishi, who are thrown for a loop by Koji Yamamoto’s character, “The Billion-Yen Man.” It draws parallels between the accumulation of life experiences and the carryover, powerfully highlighting the connection between life and the lottery.

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Kura Sushi (no-additives) “Peak of the Season: Tuna and Hokkaido Fair” EditionDowntown

[Long Version CM] Kura Sushi Commercial: Pinnacle of Seasonality — Tuna and Hokkaido Fair

This commercial features the duo Downtown introducing Kura Sushi’s campaign, “Peak of the Season: Tuna and Hokkaido Fair,” within a sketch-like, comedic world.

While it takes the form of answering a question about recommended items, the well-timed pauses create a humorous vibe.

The dynamic shots of the sushi ensure that the deliciousness is clearly conveyed.

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Nishimatsuya 2023 Grand Founding Festival Sale “Recording/Birthday 2” Version

[Nishimatsuya Official] Grand Founding Festival Sale – Two Versions: Recording & Birthday [TV Commercial]

In this commercial announcing Nishimatsuya’s Founding Festival, the event is presented as the birthday of their mascot character, Mimi-chan.

Set in a recording studio, the ad features a deadpan exchange where the recording engineer asks, “How old is Mimi-chan now?” and Mimi-chan replies, “67.” The engineer then suddenly switches to polite speech, creating a surreal, humorous moment.

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