Lovely commercial jingle

Catchy Commercial Jingles [2024]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In 2024, the world is full of commercial songs that resonate with the heart.

Have you ever found yourself humming along without noticing, or watching a commercial all the way through because you couldn’t look away—and wondered, “What’s this song?” In fact, many recent commercials feature wonderful tracks that make you want to stop and listen.

In this article, we’ll introduce plenty of the latest catchy CM songs that will stick in your ears!

Catchy Commercial Jingles [2024] (1–10)

Asahi Beer GINON: “GINON and That Person” Version

L-O-V-ENat King Cole

Nat King Cole – L-O-V-E (Lyric Video)

L-O-V-ENat King Cole

After Michiko Kichise’s pure love for beer is shared, here’s a commercial that might just make you fall for a lemon sour made with gin, GINON.

Just by watching this ad, even die-hard beer lovers might be tempted to give it a try.

The background music features a cover version of Nat King Cole’s signature song, “L-O-V-E.”

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Asahi Beer Asahi Super Dry: 'For the ultimate thirst. Himeno—fast, faster.'

WonderONE OK ROCK

ONE OK ROCK – Wonder [Official Video from “Field of Wonder at Stadium”]

WonderONE OK ROCK

This commercial by Asahi Beer focuses on rugby player Kazuki Himeno.

After showing footage of Himeno in matches and training, the latter half of the ad features his striking smile as he drinks a Super Dry that looks incredibly refreshing.

The familiar ONE OK ROCK song “Wonder” is used as the background music, a track notable for its grand, stadium-rock sound.

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7-Eleven “7-Eleven SPECIAL SMILE CHRISTMAS (Chicken Sale)” Edition

Even if the world ends tomorrow nowSEVENTEEN

SEVENTEEN (세븐틴) 'Now -Even if the world ends tomorrow-' Official MV

Even if the world ends tomorrow—SEVENTEEN

7-Eleven x SEVENTEEN CM “SPECIAL SMILE CHRISTMAS Chicken” Version, 30 Seconds

The commercial “7-Eleven SPECIAL SMILE CHRISTMAS (Chicken Sale),” a collaboration between 7-Eleven and the boy group SEVENTEEN, lets you enjoy watching the members eating chicken.

Their song “Ima – Even If the World Ends Tomorrow” plays, creating a romantic Christmas mood—that’s wonderful, too.

Be sure to pay attention to the lyrics, which depict the beauty of love.

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Catchy Commercial Songs [2024] (11–20)

Asahi Beer Asahi Super Dry “For the ultimate thirst. SUPER BEAVER” version

Small RevolutionSUPER BEAVER

SUPER BEAVER “Small Revolution” Music Video

A Small Revolution SUPER BEAVER

This is an Asahi Super Dry commercial that opens with an MC segment from a live show by the rock band SUPER BEAVER.

After the MC—where they talk about their commitment to making music together with all four members and their fans—the live performance of “Chiisana Kakumei” is shown in a cool, dynamic way.

The shot near the end of the commercial where the four members toast is also a memorable moment for fans.

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Universal Studios Japan “Uni-Spring 2025: We won’t settle for a lukewarm spring!!” (version)

the 10 o'clock directionsumika

sumika / 10 o’clock Direction [Music Video]

sumika at the 10 o’clock direction

Shifting from a job interview scene to a completely different vibe, this commercial for Uni-Haru shows Nanoka Hara enjoying USJ with friends.

Many students can probably relate to the feeling of: “I’m about to become a working adult, but that doesn’t mean I’m going to calm down—I’ll keep having as much fun as ever!” The background music is Sumika’s 2019 release Ten-ji no Hōgaku (The Direction of Ten O’Clock).

It’s a spring-like song that captures the spirit of a fresh start.

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Bikkuri Donkey “Warm Someone’s Heart” Version

Original song

Bikkuri Donkey TV Commercial: 'Warm Someone’s Heart'

This is a Bikkuri Donkey commercial that shows scenes inside the restaurant with the tagline, “Warm someone’s heart…”.

The smiles of the staff at work and the customers enjoying their hamburg steaks are wonderful.

The gentle singing that plays in the commercial is also memorable.

It seems to be sung by an amateur female college student, but there’s something strangely soothing about it when you listen.

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Zespri Kiwi: “Let’s Start with What We Can Do”

Original song

Zespri Kiwi TV Commercial 2024: “Let’s Start With What We Can Do” 90-Second Version

The Zespri Kiwi Brothers commercials actually have a huge fan base.

Of course the Kiwi Brothers are adorable, but the jingle is also very popular.

In the “Let’s Start With What We Can Do” version, there’s a message about improving the unbalanced diets of people today, and the lyrics of the jingle reflect that theme.

This time, the content is a bit thought-provoking, and the melody has a calm atmosphere, resulting in a gently resonant, soothing song.

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