Lovely commercial jingle

Catchy Commercial Jingles [2024]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In 2024, the world is full of commercial songs that resonate with the heart.

Have you ever found yourself humming along without noticing, or watching a commercial all the way through because you couldn’t look away—and wondered, “What’s this song?” In fact, many recent commercials feature wonderful tracks that make you want to stop and listen.

In this article, we’ll introduce plenty of the latest catchy CM songs that will stick in your ears!

Catchy Commercial Songs [2024] (11–20)

SUZUKI Lapin 'LAPIN WEB MOVIE: Let's Dash Out' Version

OverdriveAimer

Have you seen the SUZUKI LAPIN commercial with the tagline “For everyone who wants to take a step forward”? The scenes shown alongside the narration, “Hey, how long does it take for a person to change?” feel like a movie trailer and are wonderfully bittersweet.

Aimer’s “Overdrive,” which plays as the BGM, fits the commercial perfectly and will definitely make you want to listen to the full track.

The lyrics are like a youth-anthem message: “Even if you’re struggling, keep on running!!” No matter your age or gender, you’ll find yourself encouraged again and again by its powerful chorus.

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Suntory Horoyoi “Everyone Has a Favorite Color.”

hibanaAkira Miku

This one, themed around being a devoted idol fan, is Horoyoi’s “There’s a color I love.” commercial.

It features a woman whose days have become richer since she started following an idol, and showcases colorful cans of Horoyoi inspired by idol member colors.

For the background music, the original song “hibana,” written and composed by ESME MORI and sung by Akira Miku, is used.

The track is memorable for its cute vocals and a refreshing, breezy accompaniment.

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MATOI: “Hit the mark. MATOI.”

Rockin’Koichi Tsutaya × CHITAA × Zinee × Melody Chubak

[MATOI] “Matoe. MATOI” 10 Colors Edition

This is the introduction commercial for the MATOI TONE UP MASK, titled “MATOE MATOI.” Alongside footage of dancing and drumming, the product’s color lineup is showcased, resulting in a video that leaves a very cool overall impression, music included.

The BGM features an original track produced by Koichi Tsutaya.

It’s an epic, danceable piece packed with highlights, including rap sections and sing-along moments.

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JR Central: So, let's go to Kyoto — 'The Healing Kyoto Gives' edition

My Favorite ThingsRichard Rodgers

This is a commercial from the “Yes, Kyoto, let’s go” campaign that JR Central has been running since 1993.

The CM features a wide range of quintessential Kyoto scenes, from the traditional to the modern, and many viewers likely found themselves thinking, “Kyoto is wonderful.” The background music is a hummed version of “My Favorite Things,” a staple of the campaign’s commercials.

The gentle humming pairs beautifully with the calm, composed visuals.

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HONDA WR-V “All together—could it get any better?” version

Original songSUSHIBOYS

SUSHIBOYS is a two-MC hip-hop group known for their highly original musical style.

In this commercial, they produced an original track, and as always, their catchy flow and distinctive rhymes are on full display.

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Nissan '90 Years of Nissan Technology' Version

Highermilet

Nissan’s commercial “Nissan Technology 90th Anniversary” condenses the company’s history into 30 seconds, yet you can feel a story so rich it seems almost a waste to compress it that much.

Their stance—continuing to move not only cars but the world itself—is seriously cool.

The song playing in the background is milet’s “Higher.” The chorus, repeating in English “higher and higher,” has an addictive quality.

After the decision to use her song in the Nissan ad, milet posted on X that she, too, wants to keep running long and far like Nissan and deliver her voice.

The track is included on her 2024 EP “Anytime Anywhere.” If you’re curious, definitely check it out!

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Catchy Commercial Jingles [2024] (21–30)

Shiseido ROOTINA: “Morning and Night Rhythm, an Unwavering Me” / The Collagen: “A Life Full of Firmness, Continuing” / TUNE BEAUTE: “Cultivating Beauty: The Five-Organs Method Habit” / BEAUTY WELLNESS: “From the Body, from the Heart, Becoming Skin” / “Beauty Is Alive”

Rhythm 64Aimyon

A series of commercials for Shiseido BEAUTY WELLNESS featuring Nana Seino and Mikako Ichikawa.

Some clips have each of them introducing products, and all of them feel healthy, refreshing, with a glow of natural beauty.

The CM song is Aimyon’s “Rhythm 64,” an original track written specifically for this campaign.

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