ST Mushuda 'For your important clothes: Autumn' version

Mushuda 'For Your Precious Clothes, Autumn' 15-second version

ST’s classic product, the insect repellent Mushuda, has a commercial titled “For Precious Clothes, Autumn” that’s incredibly humorous.

The setting is a dry cleaner’s, and when the female clerk returns the clothes she’s been keeping, she starts whimsically giving them names one after another, like “a primetime-drama-heroine-style dress,” “an elevate-your-authority, can-do-at-work blouse,” and “an underground-idol-style schoolgirl-style set-up.” The bizarre turn of events creates a distinctly surreal vibe, and once you’ve seen it, there’s a good chance you’ll find it addictive.

J:COM NET “The Super Fast Transfer Student”Yuriko Yoshitaka

J:COM NET “Super Fast Transfer Student” Version, 30 Seconds, With Subtitles

In the commercial for J:COM Net, which provides internet service, the familiar Yuriko Yoshitaka appears.

It’s part of a series where Yoshitaka plays a schoolteacher, and this time the story features a new transfer student.

Playing on the idea that J:COM’s internet is fast, the ad emphasizes that the transfer student is incredibly fast, resulting in a slightly surreal, chuckle-inducing finish.

UQ mobile: The “Signal-Maxed with a Poker Face” version / the “All-In Bon-Bon” version

"People Who Don't Show It on Their Face, Antenna Buzzing" Version

The “Poker-Faced People: Komikomi Banban” Edition

This commercial for UQ Mobile, a sub-brand of au, has been getting attention for its decidedly surreal direction.

Titled “People Who Don’t Show It on Their Faces,” the ad features a man delighted that he gets a solid signal even in a crowd and a woman thrilled about the generous data allowance.

The twist is that, although they’re overjoyed on the inside, none of it shows on their faces.

The effect is so surreal and amusing that many viewers find themselves watching it over and over.

SatoFuru “First-Time Feelings” / “Opposite Feelings” / “Notification” / “Restaurant Flavor”Tokyo 03, Yumi Kawai, Kumiko Aso

Furusato Tax Site “Satofull” TV Commercial: “First Feelings”

Hometown Tax site “Satofull” TV commercial: “Opposite Feelings” edition

Hometown Tax Donation Site [Satofull] TV Commercial 'Notification' Version

Hometown Tax Donation Site “Satofull” TV Commercial: “Restaurant Flavor” Version

This is a commercial featuring, in addition to the members of Tokyo 03, Yumi Kawai and Kumiko Aso talking about Satofull.

The Satofull ads always have these subtly surreal exchanges that are so amusing you can’t help but keep watching.

This time too, their conversation has a gradually addictive quality, so please take your time and watch it over and over.

McDonald’s Cheese Bacon Potato Pie: “Don’t underestimate it as just the usual pie”Mai Shiraishi

Mai Shiraishi McDonald’s Cheese Bacon Potato Pie “Don’t underestimate it as just the usual pie” TV commercial

Here’s the McDonald’s Cheese Bacon Potato Pie starring Mai Shiraishi.

It explains that when you bite into it expecting the usual Bacon Potato Pie, you’ll find cheese inside, making it even more delicious than usual.

Indeed, adding cheese elevates any dish.

The announcement highlighting the cheese makes perfect sense.

Fanning it with a uchiwa expresses that it smells different from the usual pie.

Her expression at that moment is a bit more mischievous than Shiraishi’s usual look, which is nice.

Kao Men's Biore THE FACE 'I love it so much I don’t want to lend it' versionMasaki Suda, Kai Inowaki

Kao Men’s Biore THE FACE So much I love it, I don’t want to lend it 30-second video ad Masaki Suda, Kai Inowaki

This funny exchange between Masaki Suda and Kai Inowaki is from Kao’s Men’s Biore THE FACE commercial.

In the ad, when Inowaki asks, “Got any face wash?”, Suda—who likes it so much he doesn’t want it to run out—answers, “No.” But Inowaki finds THE FACE in the bathroom and uses it to feel refreshed.

Meanwhile, Suda’s inner monologue gushes about THE FACE’s appeal, and he’s shocked that it was used without permission, making for a humorously staged sequence.

Another charm of this CM is that you get the rare chance to hear Suda speaking in Kansai dialect.

Nissin Foods Cup Noodles “Summer Is Definitely Seafood” version

NISSIN CUP NOODLE SEAFOOD Commercial: “Summer Means Definitely Seafood” Version, 30 Seconds

This commercial is a parody of Yukopi’s song “Gale-Force Winds All-Back (feat.

Utaae Yuki),” expressing the wish that people would eat Cup Noodles Seafood specifically in summer.

It candidly admits the problem that Cup Noodles don’t sell well during hot weather, and directly appeals to viewers with the suggestion that, even so, the Seafood flavor evokes the sea and is easier to eat.

The visuals are striking, conveying the message clearly while preserving the feel of the original, and they strongly communicate the desire for people to enjoy it casually despite the summer heat.

It’s a CM that, beneath its breezy musical tone, carries the company’s earnest plea—making the spot come across as comical and cheerful.