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Funny Commercials [January 2025]
In this feature, we’re introducing the TV commercials from January 2025 that people are buzzing about as “memorable!” and “the ones that made me laugh without thinking!” Recent commercials are increasingly produced with the finesse of short dramas, making them hard to look away from.
Beyond showcasing the products themselves, there’s a flood of must-see spots with unexpected twists, humor-filled stories, and punchlines that make you chuckle.
Did any commercials from this winter catch your eye?
Funny Commercials [January 2025] (1–10)
JX Metals “JX Kyun-zoku (Future)” versionMana Ashida
Prompted by seeing news about self-driving cars, Mana Ashida and Copper-kun appear to talk about the technologies of the future.
Copper-kun points out that JX Metals’ copper is used not only in autonomous driving, but also in the indispensable semiconductors for AI and the metaverse.
Watching their heartwarming exchange is truly soothing.
SoftBank Shirato Family: Filial Piety / Proverbs / That Construction / Mother's MisunderstandingAya Ueto, Kanako Higuchi
This is a commercial that introduces PayToku through conversations among the Shirato family.
However, in this CM, the cast don’t speak directly; instead, they hold speech bubbles with lines written on them, and the dialogue is added later as voice-over—a distinctive stylistic choice.
The conversation itself is humorous and entertaining, and among the series, the “That Syntax” episode, which centers on the so-called “uncle syntax” texting style, is especially funny and sure to make you laugh.
UQ mobile New Member Audition: “Great Cashback Festival” Edition
This is a promotional commercial for a Big Cashback Festival, themed around an audition for new UQ mobile members.
This time, Onyokun—the character from Otoyoku Jikan, a music amusement park—appears and performs a song.
However, Gachapin interrupts midway and, in an overbearing manner, asks, “What does ‘a good deal’ mean to you?” The spot recreates the feel of a high-pressure interview, resulting in a strikingly surreal atmosphere.
AEON Card “Gold Card” Version / “Cost-Performance & Time-Performance” Version / “AEON Pay” VersionTakayuki Yamada, Ryusei Yokohama
These commercials highlight that with an AEON Card, having a gold card isn’t just a dream and that you can rack up lots of points for great value.
In each ad, Takayuki Yamada and Ryusei Yokohama present the announcements, but in the final moments, the set is shown and it’s revealed that Yamada and Yokohama were actually composited in—the lines were spoken by different people.
It’s quite humorous and entertaining, isn’t it?
BOOKOFF “Tokutoku Buchiage Festival” VersionUm
This is the well-known Book Off commercial featuring Ano and Michie Kakimaru that aired during New Year’s 2025.
It introduces a special promotion called the “Toku-Toku Buchiage Festival,” and, in keeping with the campaign name, Ano and Kakimaru appear in gyaru style and dance para-para.
The direction is completely different from previous commercials, which makes it feel fresh and so entertaining that you can’t help but keep watching.
Japan Sport Council MEGA BIG 12-Billion Guide Okuyama “Favorite Words” VersionRyohei Suzuki
The MEGA BIG commercial “Favorite Words,” which boasts a top prize of 1.
2 billion yen, stars Ryohei Suzuki and features a delightfully humorous touch.
In the ad, Suzuki plays a character named Okuyama, the 12-Billion Guide, who can’t help but react to the word “lucky.” He befriends two women sitting next to him at a tea house and leads them to a MEGA BIG sales counter.
Suzuki’s full-on comedic performance is the highlight!
Ryukakusan Ryukakusan Direct “Master and Disciple” VersionShinosuke Tatekawa, Harunosuke Tatekawa
This is a commercial for Ryukakusan Direct featuring Shinosuke Tatekawa and his apprentice, Harunosuke Tatekawa.
When you think of rakugo, you might picture the familiar gesture of using a fan as chopsticks to mimic eating soba, but in this CM they’re practicing the gesture for taking Ryukakusan Direct.
The way he gives passionate, angle-precise instruction is somehow heartwarming, and the result is a commercial that keeps you watching to the end.