A comprehensive look at the latest commercials that made waves in March 2025
In March 2025, TV commercials are getting more exciting than ever! From Uniqlo’s ad featuring a classic hit by Southern All Stars to Ajinomoto’s carb-care product spot with a striking rock arrangement of the children’s song “Furusato,” buzzworthy new commercials are debuting one after another.
Each commercial presents a unique world that captivates viewers.
In this article, we’ll take a closer look at the standout commercials of March 2025, so try finding that ad you saw once and couldn’t get out of your head.
Latest TV Commercials [March 2025] (1–10)
Nissin Foods Nissin Cisco GoroGura “GoroGura: Big Chunky Ingredients” Version
This is a commercial that showcases the appeal of GoroGura to a rhythmic track.
It highlights GoroGura’s biggest selling points: the size and abundance of its ingredients.
The song playing in the CM is a parody of “Shika-iro Days,” the theme song of the anime “Shikanoko Nokonoko Koshitantan.” In addition to recreating the dance, the cute original illustrations also leave a strong impression.
FANCL Additive-Free Skincare: “Sustainable Skin” Edition
This commercial conveys the idea that our skin is something we live with for a lifetime, which is why we should aim for gentle skincare.
It communicates that with FANCL’s additive-free skincare, you can be kind to your skin while maintaining its beauty.
Even amid busy days, it carries a strong message about treating your skin—and yourself—with care.
Kikkoman Anytime Fresh Squeezed Raw Soy Sauce “The Man Who Thinks of Shibonama Appears” VersionRen Meguro
This is a commercial depicting Ren Meguro reflecting on freshly pressed raw soy sauce.
From the flow of thinking up a dinner inspired by the freshly pressed raw soy sauce, you can clearly feel how much he loves its flavor.
In the end he settles on sushi, and his blissful expression as he savors it conveys the quality of the taste.
Kikkoman Del Monte Lycopene Rich Series “Obsession” VersionHanazawa
This is a commercial introducing Del Monte’s Lycopene Rich series, known for its intensely sweet flavor.
Nanoka Hara tastes the ketchup and tomato juice, and her surprise at their richness is depicted.
The progression from astonishment at the richness to a happy expression clearly conveys the series’ unique character that sets it apart from others.
JR East Adult Holiday Club “Fukushima & Aizu” EditionYutaka Takenouchi
“What does it mean to be an adult?” This question opens a commercial for JR East’s membership program for people aged 50 and over, called Otona no Kyujitsu Club (The Adult Holiday Club).
This time, the setting is Aizu in Fukushima Prefecture, showing Yutaka Takenouchi visiting with his wife.
His childlike excitement is striking, making him appear all the more charming.
P&G Ariel Ultra Antibacterial Premium “All-Purpose Detergent Ariel” Version / “99% Triple Disinfection” VersionMio Imada, Koji Yamamoto
This commercial straightforwardly introduces the features built into Ariel Ultra Antibacterial Premium and Ariel Whole-Drum Disinfection.
For Ultra Antibacterial Premium, it highlights the convenience of not needing soap or bleach, while for Whole-Drum Disinfection, it showcases powerful disinfection that covers not only clothing but the washing machine drum itself.
The storyline, in which Koji Yamamoto appears dissatisfied at first but ends up convinced by Mio Imada’s explanation, also conveys the strong effectiveness of the products.
UQUEEN “New Room” version
This commercial introduces various aspects of UQ through the interactions between UQUEEN, played by Hikari Mitsushima, and the butler, played by Ryuhei Matsuda.
In this installment, titled “New Room,” the butler enters a new room where WiMAX + 5G is being installed.
The contrast between the simple setup—just plugging it into an outlet—and the grand celebration with everyone gathered conveys a sense of joy and fun.