April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs
In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.
In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.
If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.
Latest TV commercials [April 2025] (1–10)
Koikeya Scone “The Return of Dance Scone” VersionKento Nakajima
It’s a commercial introducing Koikeya Scone, and the storyline is incredibly memorable! Kento Nakajima plays a man who once thrived as an idol but now grills corn at a food stall, and former fans urge him, “Dance with us one more time!” Near the end of the commercial, he shows off razor-sharp moves to the music, and the striking twist is impossible to forget once you’ve seen it.
JT 'The Path Where the Oni Walks: Teahouse' EditionTakayuki Yamada, Nanami, Ryutaro Yamazaki
This commercial conveys JT’s philosophy through a story about a demon played by Takayuki Yamada, who continues his journey while reflecting on what it means to be rich at heart.
In the teahouse scene, he asks Nanami-san and Ryutaro Yamazaki, who have just left the shop, what richness of the heart means to them, and receives the answer: sharing.
Realizing that what he thought would diminish by sharing actually leads to increasing joy, we begin to see a change—an emerging desire to do something for others.
Daiichikosho Karaoke DAM “Shingo Murakami” version / “Yu Yokoyama” version / “Tadayoshi Okura” version / “Ryuhei Maruyama” version / “Shota Yasuda” versionSUPER EIGHT
The members of SUPER EIGHT appear in a commercial for Daiichikosho’s Karaoke DAM.
The ad features them repeatedly saying, “For 〇〇, it’s gotta be DAM!” as they suggest different situations where DAM is recommended, and their obvious enjoyment leaves a strong impression.
At the end, instead of saying “It’s DAM!” they deliver punch lines like “It’s Babu!” and “It’s Tough!”—a neat payoff that showcases their signature humor.
The lively commercial is set to their track ‘Buchi★I GOT IT,’ a party tune set for release in April 2025 that will boost your mood the moment you hear it.
Suntory The Peel: Revenge of the Rind - “Debut” / “4/1 Teaser” / “On Stage” / “Joining the Crew”Yo Oizumi, Takumi Saito, Sosuke Ikematsu
This is a commercial introducing the deliciousness of The Peel, a lemon sour made with lemon peel.
Yo Oizumi passionately explains how the slightly bitter flavor from the lemon peel creates a mature, grown-up taste.
It’s true that sours highlighting juice are common, but ones that spotlight the peel are rare—so you can’t help but wonder what it tastes like! The BGM is James Brown’s “I Got You (I Feel Good).” Released in 1964, the song features irresistibly funky vocals.
Japan Alcon “Total1: I’m quitting the usual” (commercial)Fuka Koshiba
This commercial introduces Alcon Japan’s “fresh feel” contact lenses, even though the atmosphere hardly suggests they’re talking about contacts.
Fuka Koshiba orders her “usual lenses” at the shop, but then she notices a woman choosing the fresh-feel lenses and leaving.
After the clerk explains the fresh-feel lenses, she becomes flustered and blurts out, “I want the fresh-feel lenses too.” The direction—making it feel like she’s facing a major life decision—leaves a strong impression.
Shiseido ANESSA meets Pokémon: “Let’s go, to the next adventure.”
This commercial promotes Anessa Perfect UV Skincare Milk NA, which provides strong protection against UV rays, and also introduces the limited-edition Pokémon packaging.
It conveys the excitement of the Pokémon design and a sense of reassurance, as if it reliably supports your adventures.
The visuals are also striking for their exhilarating feel of racing through refreshing scenery.
Coca-Cola Yakan Barley Tea: Another Crayon Shin-chan 'It's the Yakan Family!' EpisodeFumiya Takahashi, Taizo Harada, Kumiko Aso
This commercial takes the theme of Another Crayon Shin-chan, portraying live-action versions of the future selves of the characters from Crayon Shin-chan while also promoting Yakan no Mugicha, which supports each of their daily lives.
The Nohara family is played by Fumiya Takahashi, Taizo Harada, and Kumiko Aso—three actors who each continue walking through their days in character even as time moves forward.
It’s a concept that lets you feel both what has changed and what remains the same, evoking a sense of nostalgia.