Google Pixel Watch 4 “New Arrival” Edition

Google Pixel Watch 4 | New Arrival

This commercial promotes the launch of Google’s smartwatch, the Google Pixel Watch 4, and highlights the features it offers.

It mainly introduces functions related to exercise, showing how workout intensity, goal settings, and progress are displayed in real time.

With the watch speaking to you right from your wrist about your activity, it seems like it could be a great source of motivation for your daily efforts.

Kappa Sushi 'Kappa’s Challenge ACTION: Hokkaido Festival' VersionTakumi Saitoh

Kappa Sushi “Kappa’s Challenge ACTION” 15-second spot — Hokkaido Festival

This commercial portrays the craftsmanship packed into Kappa Sushi’s menu and expresses the desire for viewers to feel a sense of excitement.

Takumi Saitoh appears as part of Kappa Sushi’s “Challenge Team,” and the ad comically depicts him working on creative menu ideas designed to spark that excitement.

It concludes with an introduction to the Hokkaido Festival, strongly highlighting that you can enjoy carefully selected ingredients at great value.

MEGA BIG “12 Billion Guide Okuyama: Frustration on the Train”Ryohei Suzuki, Thom Browne

MEGA BIG: 120-Million Guide Okuyama – The Confusion on the Train

This is a humorous commercial that shows how the anticipation of possibly winning 1.

2 billion yen in MEGA BIG can make everyday life more enjoyable.

It features Ryohei Suzuki on a train, conveying that the excitement is so strong it keeps him smiling even in situations that might otherwise feel frustrating.

The comedy duo Tom Brown pull Suzuki into their over-the-top antics, and amid it all he flashes a powerful smile—creating a world that’s almost eerie in its intensity.

Y!mobile “Trailer for Imaginary Masterpieces”

Film Est Collaboration CM “Trailer for a Fictional Masterpiece”

Here is a commercial with a Showa-era film aesthetic that evokes old Hong Kong movies.

It’s amusing that even the mobile phones are older models to match the vintage feel, yet the content also works as a kind of modern satire with a clever touch.

The key parts are presented in a way that Japanese speakers can grasp the nuances, which is another fun aspect.

Suzuki Lapin / Lapin LC “How I Create My Kind of Cute”

Lapin, Lapin LC Web Video: 'How I Create My Own Cute' Version, 30 Seconds

In this Lapin commercial, the theme is “cute,” highlighting the car’s interior and exterior.

Karin Ishikawa and Yuna Mito, dressed with makeup and outfits coordinated to match the vehicle’s colors, each take part in a photo shoot alongside a Lapin.

The ad is staged like a fashion lookbook, making it approachable even for people who aren’t familiar with cars.

Wonjungyo Hair “Love is Milky” versionSho Hirano

Wonjungyo Hair Milky Hair Essence

This commercial promotes how well Won Jung Yo takes care of hair, conveyed through the appearance of Sho Hirano.

It’s a simple video that shows him with a cool expression, but the way he runs his fingers through his hair clearly communicates just how moisturized it is.

The calm tone of the footage also gives the impression that it expresses a gentle touch for the hair.

Daio Paper The Elleair ROYAL TOUCH 2025 CommercialTsuyoshi Kusanagi

The Elleair TV commercial (15 seconds)

This commercial introduces The Elleair ROYAL TOUCH, one of the highest-quality models in the Elleair lineup.

Various people hold it in their hands to check its durability and texture, and their surprised expressions convey the product’s superior quality.

The way Tsuyoshi Kusanagi speaks gently also evokes the comforting, supportive feel it brings to everyday life.