Suntory Akadama Premium Blended Wine “Wine Boom” VersionTakako Matsu, Takashi Okabe

Akadama Premium Blended Wine “Wine Boom” Version, 30 Seconds — Takako Matsu, Takashi Okabe — Suntory Commercial

In this commercial where Takako Matsu and Takashi Okabe chat about wine while eating sukiyaki, there’s a distinctive atmosphere reminiscent of the dramas and films Matsu has appeared in.

Through their casual small talk, the allure of wine comes through in a subtle, nuanced way—an appealing touch.

The original music composed specifically for this CM is also very striking.

Kansai Electric Power All-Electric ‘Man from the Future: Kitchen’ VersionTakanori Iwata

Kansai Electric Power - All-Electric Home “Man From the Future: Kitchen” Version

In this commercial, Takanori Iwata appears before a man who’s considering renovating his home and recommends going all-electric.

At first, the man isn’t quite convinced and asks, “What’s so good about going all-electric?” But the moment he uses a pair of glasses from Iwata that let him see the future—and glimpses his all-electric home—he’s completely won over.

In the latter half of the commercial, it highlights how easy it is to adopt an all-electric setup, noting that you can start by remodeling just the kitchen or bathroom, and that in some cases subsidies are available.

FANCL Enkin “Eye Detective Enkin” EditionIkki Sawamura

Enkin 'Detective Eye Enkin' Version [30 Seconds]

Ikki Sawamura appears before a woman troubled by “poor vision,” and as the Eye Detective Enkin, he helps solve her eye-related concerns.

By taking the Enkin supplement, you can replenish nutrients for the eyes, which is said to improve focusing ability and reduce fatigue.

It’s a friendly, approachable commercial.

Ajinomoto Cook Do KOREA! “A Little Taste of Korea” Edition&TEAM

Cook Do® KOREA! A Little Bit of Korea, 15 seconds, ＆TEAM

This commercial promotes Cook Do KOREA, which lets you easily enjoy the flavors of Korea, while drawing a parallel with the members of &TEAM.

After tasting the bibimbap stir-fry served at the table and realizing how delicious it is, a comedic scene unfolds where you can imagine the &TEAM members gathered around the table.

The members who appear look genuinely happy, so while there’s a playful tone, the deliciousness is conveyed in a straightforward way.

Acom “Best Friend Who Got Transferred”

"Best Friend Who Got Transferred" - 30-second version

This commercial conveys how Acom stands by you when expenses arise at just the right moment, helping you maintain your relationships with friends.

It depicts an exchange with a friend who was transferred to Vietnam and the decision to fly there to support that hardworking friend.

Because Acom reliably supports such sudden decisions, you can focus on supporting your friend.

Presented in a softly styled animation, it also gives an impression of lightness and approachability.

Lotte KAZITTE! “Bite it, bite it♪” version

Lotte KAZITTE! Web Commercial “Bite it, bite it♪” Version 15 Seconds

In this commercial, they pay homage to the internet meme of the screaming marmot.

After the marmots eating KAZITTE! describe its tough, satisfying crunch and fruity flavor, they shout, “Yum!” It’s a memorable ad that’s fun to watch not only for those familiar with the original meme but also for those who aren’t.

Ajinomoto AGF 'A Slightly Luxurious Coffee Shop' - 'Coffee, to the Heart' EditionTakao Osawa

"A Slightly Luxurious Coffee Shop®" 'Coffee, for the Heart' 30-second Version

In this commercial for the instant coffee brand “Chotto Zeitaku na Kohiten” (A Slightly Luxurious Coffee Shop), Takao Osawa is shown fully savoring his coffee time.

You can sense that he’s enjoying not only the taste and aroma, but also the time spent preparing and drinking the coffee itself.

It beautifully conveys that this instant coffee helps create such a wonderful moment.