[February 2026] Trending Latest Commercials

Nissan: “A Car That Really, Really Hits You in the Heart”Ryohei Suzuki

[Company] TV Commercial: “A Car That Really, Really Hits You in the Heart”

“Cars should make your heart race!” says Ryohei Suzuki passionately.

He says that while cutting-edge technologies like electric vehicles and self-driving are great, cars still need that uniquely thrilling feeling that stirs your soul.

It starts with a scene of him speaking in front of a Fairlady Z, and then he expresses that excitement with wordless sounds as he drives.

Many car enthusiasts can probably relate deeply to what he’s saying, don’t you think?

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Hane Keisuke

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Chifure Lasting Lipstick “From your lips, your mood lifts” versionRin Takanashi

Chifure Lasting Lipstick Web CM: “From the Lips, Mood-Lifting Edition”

This commercial focuses on how using Chifure’s Lasting Lipstick changes how you feel.

It features three scenes, each with a different situation, all portraying a lift in mood.

Because it’s an item you use in everyday life, it’s really important that it makes you feel better every time you use it.

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Hane Keisuke

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Asahi Soft Drinks Calpis CALPIS Rich “Calpis, that’s too much!” versionMasami Nagasawa

“Calpis” commercial: “CALPIS Extra Rich” CM, “It’s too ‘Calpis’!” version, 15 seconds, Masami Nagasawa

This is an introduction commercial for the newly released Calpis Extra-Rich.

It opens with footage from her past commercials, and it’s said that even longtime Calpis fans—who’ve seen her serve as the brand’s CM character for 20 years—will be surprised by the flavor.

The commercial wraps up with Ms.

Nagasawa shouting, “It’s way too Calpis!” Her powerful shout is startling, but it conveys just how impactful the taste is!

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Hane Keisuke

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Coca-Cola Sokenbicha “12-Ingredient Beautea Blend”Erika Toda

[Sokenbicha] Erika Toda TV Commercial “12-Ingredient Beautea Blend” Version SOKENBICHA

This commercial promotes Soukenbicha as a tea made with 12 ingredients that quenches the body.

When Erika Toda takes a sip of Soukenbicha, the scene shifts to her standing by a beautiful waterside.

Through these striking, elegant visuals, the ad conveys how Soukenbicha replenishes the body.

Her line, “I feel replenished,” further communicates its appeal.

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Hane Keisuke

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Meiji Kajuu Gummy “When we mix together, we shine even more!” VersionFRUITS ZIPPER

Kaju Gummy: “When we mix together, we shine even more!” Edition

This one, which mainly uses performance footage that feels like a music video, is actually a commercial for Kajyu Gummy.

It shows them taking on a dance challenge together with 390 students, and the cheers captured in the final scene of the commercial radiate the sparkle of youth.

The BGM is their track “JAM,” released in 2025.

Its up-tempo, high-energy vibe paired with cute lyrics creates a melody that fills you with energy as you listen.

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Hane Keisuke

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Kirin Beer Harekaze “Third Spring” EditionTeruyoshi Uchimura, Yuki Amami, Mio Imada

Harekaze: Spring of the Third Year - 30 seconds

This is a commercial for Harekaze that introduces how a portion of sales is donated to cherry blossom conservation efforts.

An expert explains that aging, weakened cherry trees afflicted by disease have to be cut down.

In response, it’s said that Harekaze helps by supporting the planting of new cherry trees to make up for them.

Isn’t it wonderful that you can not only enjoy beer, but also take part in protecting cherry trees?

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Hane Keisuke

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Kanebo KATE Kate Tear God of Weeping: “Even if you cry, we’ll protect your beauty.”Rina Arashi

KATE Tearful Tear Goddess: “Even if you cry, protect your beauty to the end.” 30 seconds

This is a commercial conveying that with KATE’s makeup products, your makeup won’t smudge even when you cry, supporting your true emotions.

It shows Rina Arashi sobbing, yet her makeup remains intact, clearly revealing her strength.

Even if your vision blurs, your makeup doesn’t—expressing a strong sense of trust in the makeup.

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kappamaki

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