AC Japan commercials: from humorous presentations to messages that truly resonate.
AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.
You often see AC Japan commercials when watching TV, don’t you?
They range from serious and somber to warm and friendly, and even humorous and entertaining.
In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.
Take this opportunity to check out their past commercials as well.
AC Japan commercials: from humorous productions to messages that strike the heart (1–10)
AC Japan “Because It’s For You… (AC Japan & NHK Joint Campaign)” / “Starting Line (Support Campaign)”
These are two commercials themed around children’s efforts and their futures.
In “Because It’s For You,” a boy who is made to study all the time by his mother—who insists it’s “for your own good”—steps up to pursue the baseball he truly wanted to play.
The other spot, “Starting Line,” introduces support initiatives for children who, due to their families’ financial circumstances, cannot stand at the same starting line as their peers.
AC Japan: “The Eye Frailty Song (Support Campaign)”
This commercial raises awareness about eye frailty, a condition in which visual function declines.
Set to a parody of the children’s song “The Frog Chorus,” it explains what eye frailty is.
If you notice any problems with your eyes, visit an ophthalmologist promptly.
AC Japan “Those who are saved become saviors. (Support Campaign)” EditionNarration: Kasumi Arimura
In this commercial narrated by Kasumi Arimura, the activities of Plan International Japan, an organization that addresses challenges faced by children overseas—especially girls—are introduced.
The commercial tells the story of a girl who was once unable to receive an education because of her gender, but thanks to Plan International Japan’s efforts, she was able to attend school and now works as a teacher.
It conveys the message that such support creates a growing chain of positive change.
AC Japan 'Connected (Support Campaign)' VersionNarration: Yosuke Eguchi
This introduces the activities of Japan Heart, a volunteer organization that provides medical care in developing countries, particularly in Southeast Asia.
It shows Japanese doctors working overseas and local children.
Incidentally, the narration in this commercial is done by Yosuke Eguchi.
AC Japan 'The Presumptive Detective Deka (National Campaign)' EpisodeKyūsaku Shimada
In this commercial, Hisaku Shimada plays a jump-to-conclusions detective character, warning viewers not to take information at face value—especially on social media.
Prompted by an SNS post, Shimada’s character identifies a suspect as the culprit, only for it to be revealed that the post was false.
Framed like a short drama, the ad carries the message: don’t believe and criticize information too quickly.
AC Japan “Hang in there, sparrows across the nation. (Support Campaign)” VersionCharacter voice: Nanoka Hara
This is a commercial introducing the activities of the Ashinaga Foundation, which supports children who have lost their parents, featuring Suzume, the protagonist of the film Suzume.
Suzume lost her mother when she was four years old, and the narration conveys the message that the foundation supports bereaved children.
The ad is eye-catching, making extensive use of scenes from the film.
AC Japan “Former Idol” VersionMasahiko Kondo
In response to the fans answering his call, “Are you hyped?” Masahiko Kondo replies, “I can’t hear you.” This call-and-response is common at idol and musician concerts, but in this commercial, that scene serves as a cue to encourage people to get tested if they feel they’ve been asking others to repeat themselves or mishearing more often.
The humorous direction makes it an engaging message.