Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
Apple commercial. A collection of commercials featuring sophisticated direction (1–10)
Apple “Meet iPhone 16e”
Meet iPhone 16e | Apple
This is the introductory commercial for the iPhone 16e announced in February 2025.
The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.
The background music is Talk by Selena Gomez and Benny Blanco.
It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.
This is a new commercial for AirPods 4 that debuted in 2024.
It features shots of a woman dancing to the music, with on-screen text introducing the new features—a stylish, street-inspired production that feels very Apple.
The background track is “places to be,” released in 2024 by Fred again.
.
and Anderson .
Paak.
Its breakbeat-style groove stands out, making it a very cool, energetic song.
The performance video released on YouTube is truly stunning, so if you love music, play an instrument, or compose, be sure to check it out.
Apple First Sale 2025: 'Apple’s New Year’s Sale runs until January 5.'
Apple’s New Year’s sale runs until January 5 | Apple
This is a commercial announcing Apple’s New Year’s sale that started rolling out at the end of 2024.
At first glance, it looks like a New Year’s-themed daruma illustration, but when it turns to the side, it becomes Apple’s apple logo—a playful, charming animation.
The song used in the commercial is actually “Lift” by Shugo Tokumaru.
The ad only features a portion of the intro, but in the original track the melody keeps unfolding, making it a beautifully crafted piece that’s very rewarding to listen to.
This is an impressive promotional video featuring a dancer gracefully moving while wearing AirPods Pro 3.
In addition to powerful noise-canceling, the video highlights the product’s appeal with features like a heart rate sensor and improved-fit ear tips.
The background music is “BLUH BLUH BLUH,” whose overflowing jazz vibe lends a sophisticated feel—an elegant track with a calm atmosphere and a comfortably danceable beat.
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
