Compilation of Attack commercials: a collection of ads featuring star-studded casts
Attack, a laundry detergent sold by Kao, has remained a beloved staple since its debut in the late 1980s.
It began as a product that offered powerful cleaning with a smaller amount than conventional detergents, and has continued to introduce detergents in various forms, including powder, liquid, and stick types.
When it comes to Attack’s TV commercials, the star-studded casts always draw attention.
In this article, we’ll showcase all the commercials produced so far, while also touching on information about the featured performers.
Many of the commercials feature humorous direction, so please enjoy watching them.
Compilation of Attack commercials: a collection of commercials featuring a star-studded cast (1–10)
Kao Attack: 'A 30-Year-Old’s Challenge' VersionKeisuke Honda, Naomi Watanabe, Shintaro Anba
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.
Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
Kao Attack ZERO: Spring High School Volleyball 'The Last Match' Version
This commercial conveys, through scenes from the Spring High School Volleyball Tournament, that dirt is inseparable from sports—and that Attack laundry detergent removes it, supporting the power to keep pushing forward.
It portrays athletes who didn’t get the results they hoped for, expressing a message of washing away their frustration and turning it into resolve to keep challenging themselves.
The music amplifies the tender, bittersweet atmosphere of the visuals: a piano rendition of the children’s song “Niji” (Rainbow).
Precisely because it’s performed solely with the gentle timbre of the piano, it leaves a quietly penetrating impression that closely accompanies and soothes their frustration.
Kao Attack: “Experiment” / “Introduction” — Whiter for those who believeAtsuko Takahata, Kengo Kora
This commercial shows Atsuko Takahata and Kengo Kora asking questions at a laboratory to find out what kind of effects Attack has.
Takahata, who can’t believe it whitens without even scrubbing, gradually becomes convinced as she watches the research process, clearly conveying the product’s astonishing effectiveness.
The music that further accentuates the fresh atmosphere of the predominantly white visuals is Franz Schubert’s Heidenröslein (Wild Rose).
With the piano at the center, it brings a sense of lightness within the refreshing mood and conveys a relaxed, everyday feeling.
Kao Attack Premium Gift: “White That Wraps Feelings”
This commercial expresses the warmth imbued in the Kao Premium Gift, which delivers a variety of Kao products.
Along with showing what’s inside, the white outfits and gentle smiles of the people exchanging the gift calmly convey a reassuring sense that dirt can be thoroughly removed.
The song that really highlights the gentle atmosphere of the visuals is Crazy Ken Band’s “Park no Koneko-chan” (Little Kitten in the Park).
Precisely because it overlaps with the soothing sound, you can sense the tenderness hidden within Ken Yokoyama’s powerful singing voice.
Kao × Panasonic #LaundryProjectYohei Kawakami
This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.
By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.
The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.
Kao Attack NeoRie Tanaka
This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.
The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.
The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.
Kao Attack “An Ordinary Day” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.
Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.
The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).
Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.