As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
[au Commercials] Songs Featured in the Ads: A History of CM Songs [2025] (1–10)
Shota Matsuda, Kasumi Arimura, and other Santaro members “wholeheartedly support” Japan’s national soccer team; new au BLUE CHALLENGE commercial released featuring them humming “Aida.”
KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.
When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.
Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.
Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.
You might not know the opera, but this one track conjures up the soccer pitch in your mind.
It’s classical music, but it’s become inseparable from soccer.
The RPG-style presentation makes a strong impression in au’s Santaro series commercial, “Go! That Way!”, which features singer-songwriter Wanuka’s song “Susume! Sotchi da!” Released digitally in 2022, the track conveys the idea that the road called life is yours to choose—go wherever you like and just enjoy it.
If a path doesn’t feel right, you can turn back and take another one; every path can be the right one.
This message will give you a push when you’re unsure about life’s choices.
Too Self-Aware! Mr. Takasugi: “Marathon Training” Episode
Ave MariaIshii Yuko
Ave Maria – Caccini – Oksana Stepanyuk
The commercial “Marathon Training” from the Overly Conscious! Takasugi-kun series, starring Ryunosuke Kamiki, Taishi Nakagawa, and Nanase Nishino, features Schubert’s Ave Maria, arranged by Yuko Ishii, who has worked on numerous commercial songs.
In the second half of the ad, the piece plays with a mood that seems to extol the product.
Although the piece prominently bears Schubert’s name, it is actually his musical setting of a poem from The Lady of the Lake by another poet.
Its pure, beautiful melody offers a soothing experience to listeners, even within the short span of a commercial.
Elaiza Ikeda sings in the au Santaro New Year commercial! “Everyone is Everyone!” version
The song featured in au’s first commercial released in 2021.
Many people were likely surprised by Elaiza Ikeda’s vocals—clear yet powerful—who, while active as an actress and fashion model, plays Thumbelina in the ad.
The message that everyone may seem the same yet each person has their own individuality perfectly matches the concept of the commercial, with au meaning “hero.” The TV spot uses a short version, but it’s a track you should definitely listen to in full.
au Support Discount Santaro Series: “We Want to Support Support” Edition
The British GrenadiersKatsuya Yamada
The British Grenadiers (with Japanese translation)
[au Santaro] Momotaro is confused… What does “cheering on the cheering” even mean!? New CM: ‘We Want to Support the Support’
In the Santaro-series au Ouen-wari commercial “We Want to Cheer on the Cheering,” a cover of the British military march “The British Grenadiers” is used.
While the original has a powerful tone that praises the army’s bravery, the version arranged by music producer and composer Katsuya Yamada for the CM has a softer feel.
Carried by a snare rhythm, the melody is played with a light flute timbre.
As the bass and other instruments join, the latter half gradually gains in boldness, yet overall it unfolds with a pop sensibility that matches the commercial’s comedic vibe.
[MV] Zutto Motto / Mori Shuto [au Santaro CM Song]
The song chosen for au’s 2021 autumn commercial was Zutto Motto, performed by Mori Shuto, a popular sibling duo on TikTok.
In the 2021 autumn “Connecting Song” edition, a new character called Momo-hime, the child of Momotaro played by Shota Matsuda and Princess Kaguya played by Kasumi Arimura, made her first appearance.
Zutto Motto is an upbeat, happy track that perfectly matches the friendly, cheerful atmosphere of the commercial.
In September 2021, the full version of the commercial was released on YouTube, and the song became available for streaming.
![[au Commercial] Songs Featured in the Commercials: A History of CM Songs [2025]](https://i.ytimg.com/vi_webp/xrNEiCQ-8Jc/maxresdefault.webp)
