Lovely commercial jingle

[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

Editor-in-Chief, RAG MUSICKeisuke Hane
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

As a major mobile carrier beloved by many users for years, au has aired countless commercials.

In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.

In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.

See if you can find the tunes you heard on TV or those memorable old commercial jingles!

[au Commercials] Songs Featured in the Ads: A History of CM Songs [2026] (81–90)

Santaro Series 'Adventure Song' Episode

Song of AdventureElaiza Ikeda

Elaiza Ikeda sings and dances! au’s “Santaro Series” – “Adventure Song” version

This song, sung by Thumbelina played by Elaiza Ikeda in the hugely popular Momotaro series, is a track titled “Adventuring Song.” Its bouncy, skip-along feel makes you want to sing, and it captures the excitement of setting off on an adventure with Momo-chan and a whole bunch of friends.

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au iPhone 15 Pro Titanium High-minded! Mr. Takasugi: 'Reason for Leaving Early' Edition

Ellen’s Song No. 3Franz Schubert

Ellen’s Song No. 3 (Ave Maria) – Schubert [Masterpiece, Classical Music]

Ellen's Song No. 3, Franz Schubert

Through scenes of people rushing out to buy the iPhone 15 Pro, which is also available from au, the ad conveys its appeal.

The teacher who leaves work early for the iPhone 15 Pro and the way they push forward even when criticized by students are portrayed comically.

The moment when Ellen’s Song No.

3 plays near the end is also striking, gently yet grandly emphasizing the yearning for the as-yet-unseen iPhone 15 Pro, as if in love.

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Santaro Series “Mochitsuki” (Rice-Cake Pounding) Episode

Breskavac ColloYugoslav folk song

Don’t act like you’re my boyfriend! au Santaro commercial “Mochitsuki (Rice Cake Pounding) Version” 30 seconds + making-of

It’s a good old Yugoslav folk song.

It’s made with just a classic guitar performance, and the melody somehow carries a Southeastern European flavor! It fits perfectly as background for the approaching chilly season.

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Santaro Series: New Member Edition

Santaro OndoKoji Makaino

Kintaro introduces the new member, Orihime (Rina Kawaei)! au Santaro commercial “New Member” 15 seconds

In 2018, Eurobeat and trance made a comeback thanks to DA PUMP’s “U.S.A.” Riding that wave, even Princess Kaguya shows off para para dancing in the commercial! The traditional ondo rhythm is cleverly arranged into EDM.

This is an original track created for the commercial.

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au CDMA 1X WIN W62SH

love the worldPerfume

[Official Music Video] Perfume「love the world」

love the worldPerfume

This song was used in 2008 as the commercial song for Sharp’s “au CDMA 1X WIN W62SH.” The members themselves have said that, among their own songs, this one has the most difficult choreography, but honestly, all of their songs seem pretty challenging, don’t they?

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Apple iPhone 15 “Debut” Version

WOWTeam Salut, DÜKI TRAN

This commercial effectively showcases the enhanced features of the iPhone 15 through scenes of real-world use.

It highlights not only the evolved capabilities but also how smoothly it operates in any situation, conveying improved usability.

The stylish everyday scenes where tasks are completed solely via the notifications at the top of the screen are also memorable.

The featured track, “WOW,” stands out with its powerful rhythm, giving the impression that it strongly emphasizes the iPhone 15’s sleek look and durability.

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[au Commercials] Songs featured in the commercials. Historical CM songs [2026] (91–100)

au Smart Value

Mottainai LandKyary Pamyu Pamyu

Kyary Pamyu Pamyu – Mottai-Nightland

Mottainai Land Kyary Pamyu Pamyu

The 2013 au Smart Value commercial song.

It’s a single released in 2013 by Kyary Pamyu Pamyu, a charismatic figure in “kawaii” culture.

The track is a light, upbeat piece with her signature cute and dreamy vibe.

In the music video, she becomes the princess of “Mottainai Land,” bringing a fantasy world to life.

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