[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

Detective Conan Main ThemeKatsuo Ōno

Conan BGM No. 1: Detective Conan Main Theme

This is a commercial created through a collaboration between au and the anime Detective Conan.

The concept is that a notice arrives from Kaito Kid, one of the series’ most popular characters.

The commercial uses the Detective Conan main theme as its song.

Many people probably feel hyped when they hear it.

Incidentally, the composer is Katsuo Ōno, a musician from Kyoto Prefecture.

Call Me MaybeCarly Rae Jepsen

Carly Rae Jepsen – Call Me Maybe

This song was used in 2013 as the CM track for au’s Apple iPhone 5.

Originally released in 2011 by Canadian singer Carly Rae Jepsen, the piece achieved commercial success in the United States and subsequently became a massive hit in other countries as well.

In the music video, Carly cutely shows her efforts to catch the attention of a lean, handsome guy she falls for at first sight, trying all sorts of tactics to win him over.

C.O.S.M.I.C LoveKawaguchi Yurina

Kawaguchi Yurina – “C.O.S.M.I.C Love” MV

Galaxy Z Flip4: #SmartphoneDebate - Both Sides Edition Kawaguchi Yurina ver | Samsung

Yurina Kawaguchi, who is active as a model, actress, and singer, appears in the commercial “Smartphone Debate – Both” for the foldable smartphone Galaxy Z Flip4.

Kawaguchi also performs the CM song, with her track “C.O.S.M.I.C Love,” released digitally in July 2023, being featured.

The lyrics are entirely in Korean, and the retro-pop melody line, which evokes a hint of nostalgia, sticks in your ears.

Kawaguchi’s cute vocals match perfectly, making it a number that naturally gets your body moving to the rhythm.

Ländler in FGerman folk song

“Ori-chan” Rina Kawaei: “Matching outfits with my darling.” Head-over-heels after starting to date “Kin-chan” ♪ New au Santaro Series CM “Matching Outfits” edition

In the commercial “Matching Outfits,” featuring the three Santaro characters and Rina Kawaei, the German folk piece “Ländler in F” is used.

This song is a dance tune for couples.

Its buoyant, cheerful melody evokes a sweet, tingly feeling, as if you’re spending a fun moment with a lover.

Just like the CM’s storyline, it’s a perfect track to hype up a lovey-dovey couple.

Instead of J-pop and the like, it might be nice to go on a date with a song like this as your BGM from time to time!

Original songMasakatsu Takagi

The origin of the Santarō names is revealed! Nanao plays Uracchan’s mother in the new au Santarō series commercial, “Let’s Talk Family,” plus making-of footage

The commercial “Let’s Talk Family,” featuring Shota Matsuda, Gaku Hamada, Kento Kiritani, and Nanao, uses an original CM track composed by Masakatsu Takagi, a musician and visual artist known for numerous commercials, TV dramas, and film scores.

The gentle melody unfolds as if depicting warm moments spent with family, and listening to it makes you feel like talking with your loved ones.

If it’s playing as background music during family time, you might even find it easier to honestly express the gratitude you don’t usually put into words!

Billathi AskaraBjörn J:son Lindh

Billathi Askara

When you’re browsing on a smartphone, someone might be watching… This commercial introduces a security feature that prevents just that.

At the start of the ad, flying surveillance cameras flock to people browsing on smartphones that aren’t iPhones and peek at their screens.

But when browsing with Safari on an iPhone, the surveillance cameras are destroyed, conveying its strong security capabilities.

The intuitive presentation draws you into the ad’s world as you watch!

Roll The CreditsDanielle Ponder

Danielle Ponder – Roll The Credits (Official Music Video)

This is an Apple commercial introducing the iPhone 16 Pro’s ability to shoot 4K slow-motion footage at 120 fps.

I imagine many viewers were captivated by the beautiful visuals that even evoke a mysterious atmosphere.

The background music is “Roll the Credits,” performed by American singer Danielle Ponder.

Released in 2023, the track features a slow beat and a powerful vocal performance—impactful and very compelling to listen to.