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[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

As a major mobile carrier beloved by many users for years, au has aired countless commercials.

In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.

In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.

See if you can find the tunes you heard on TV or those memorable old commercial jingles!

[au Commercial] Songs featured in the commercials. Historical CM songs [2026] (11–20)

Santaro Series 'Everyone Is Free' Version

Everyone is free.Half time Old

New au Santaro commercial song: Half time Old’s “Everyone Is Free” full-version MV completed—the iconic scenes of the first year of Reiwa are revived!

A four-piece band from Aichi Prefecture formed in 2011, Half time Old’s song.

It’s an arrangement of the ragtime piece “The Entertainer,” composed by American composer Scott Joplin, and many listeners may feel the melody is something they’ve heard somewhere before.

The original is a piano piece and has no lyrics, but this version features lyrics themed around the commercial.

It’s a fast-paced number with a comfortable rock vibe, offering a different feel from the laid-back piano original.

au Cheering Discount Santaro Series 'Cheering Exercise' Version

Let Us Clap Our Hands, OkayKatsuya Yamada

Let Us Clap Our Hands, Okay - Te o Tatakimashou
Let Us Clap Our Hands, Okay by Katsuya Yamada
au Support Discount TV Commercial 'Support Exercise' Version 15 seconds

In addition to the familiar trio of Shota Matsuda, Gaku Hamada, and Kenta Kiritani, fitness instructor Marina Takewaki appears in the AU Ouen-wari commercial “Cheer Exercise.” This CM uses an instrumental version of the song “Let Us Clap Our Hands, Okay.” In Japan, the song is known as “Te wo Tatakimashou” and is famous as a children’s hand-play song.

Many of you probably remember clapping your hands or stomping your feet to it.

In the commercial, the track is arranged in a trance style to perfectly suit exercise music, matching the story of the ad.

"The New Freedom au" Santaro Series "Let's Laugh" Version 1 minute 10 seconds

Let's smileyonige

"Santaro Series" "Let's Smile" Version (60 seconds)

The first au commercial of the New Year in 2018 is the “Let’s Laugh” edition.

The song used in the CM is “Waraou” (“Let’s Laugh”) performed by the girl band yonige.

It’s a track that conveys the wish to make the year full of smiles—perfect for the New Year.

The song is an arrangement of the jazz standard “When the Saints Go Marching In,” which is why it feels somewhat nostalgic and familiar.

Laughing is a very natural act, but the lyrics make you realize that it’s also something very important; you can feel that in various lines throughout the song.

iPhone 13 Pro / iPhone 13: Too High-minded! Takasugi-kun — “All-Apple Outfit” Edition

Symphony No. 5 in C minor, Op. 67 – First Movement (Fate)Ishii Yuko

In the iPhone 13 Pro and iPhone 13 commercial “Zen-shin Ringo” from the series with super high-awareness Takasugi-kun, featuring Ryunosuke Kamiki, Honoka Matsumoto, and Taishi Nakagawa, Beethoven’s Symphony No.

5 in C minor, Op.

67, First Movement is used.

Commonly known as “Fate,” this piece is famous for its striking opening “da-da-da-daa!” It’s a classic masterpiece that lets you feel the thrilling sense of pressing forward, even while fearing what fate may await.

The commercial uses a version arranged by Yuko Ishii, who has worked on many commercial songs.

2007 LISMO!

CHE.R.RYYUI

YUI 『CHE.R.RY-short ver.-』
CHE.R.RYYUI

YUI’s “CHE.R.RY” was chosen as the commercial song for au’s “LISMO!”, a music streaming and e-book service.

Released in 2007 as her eighth single, it reached No.

2 on the Oricon Singles Chart.

The lyrics portray a woman’s feelings as she confesses her love by email, evoking a sweet, bittersweet mood.

Its fresh, fast-paced sound is another big draw—definitely give it a listen!

Santaro Series “Voice of the Sea” Episode

Voice of the SeaKenta Kiritani

"The Voice of the Sea" Full ver. / Urashima Taro (Kenta Kiritani) [Official]
Kenta Kiritani, “Umi no Koe” (The Voice of the Sea)
TVCM | au feature phone “Voice of the Sea” version

A song by Kenta Kiritani, who is active as an actor and singer and plays Urashima Taro in the commercial.

It aired in 2015, and its straightforward lyrics—seemingly expressing Urashima Taro’s feelings exactly as they are—together with the gentle composition by BEGIN’s Masaru Shimabukuro matched the visuals of the commercial perfectly.

The sound of the sanshin, evoking Okinawan folk music, and Kenta Kiritani’s husky vocals further highlight the poignancy of the lyrics, resulting in a track that conjures up the imagery of the commercial the moment you close your eyes and listen.

[au Commercials] Songs Featured in the Commercials. All-Time CM Songs [2026] (21–30)

Santaro Series: 'Cheer' Edition

A view I've never seen beforeMasaki Suda

Masaki Suda’s “Oni-chan” belts it out! Web-exclusive MV “Mita Koto mo Nai Keshiki” Oni-chan ver. released
Masaki Suda in a landscape I've never seen
Santaro wholeheartedly supports Japan’s national soccer team — new au Santaro series commercial “Cheering.”

This is the debut single by Masaki Suda—an artist active across a wide range of fields, including acting and singing—as a solo vocalist.

The song was featured in the support-themed commercial “au BLUE CHALLENGE,” aired by au in 2016 to cheer on soccer.

Its fresh, energetic, and straightforward sound pairs perfectly with Suda’s powerful yet sweet vocals, making for a catchy number that sticks in your ears.

With its directness and sense of speed, it’s truly a fitting track for cheering on sports, soccer in particular.