[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
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[au Commercials] Songs Featured in the Commercials. All-Time CM Songs [2026] (21–30)
blackoutASIAN KUNG-FU GENERATION
This song, which was used in the au commercial “au music 05 summer,” is included on a compilation album featuring artists performing at ASIAN KUNG-FU GENERATION’s festival, NANO-MUGEN FES.
2005.
The lyrics evoke a near-future imagined by people a little while back—makes you think, “Yeah, that’s how 2005 felt… or was it?” Reading the lyrics closely leaves you with an indescribable feeling, prompting reflections on things that fade away and things that change.
Original song
In the opening, Oni-chan, played by Masaki Suda, appears covered in wounds in the new au Pitatto Plan commercial.
It seems there are other oni besides Oni-chan, and seeing his battered state, Momo-chan, played by Shota Matsuda, promptly stands up with a sword in hand.
You might think it’s an oni-slaying scene, but then a new character appears! We can’t see the face, but it seems to be the “mother of the three princesses.” The song used in the commercial is an original track.
It has a sound that somehow hints at a battle between men, doesn’t it?
Ellen’s Song No. 3Franz Schubert
This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
Long DreamYU-KI
The song used for the commercial of the au W31S mobile phone, which heavily highlighted music playback, was YUKI’s “Nagui Yume” (Long Dream).
YUKI herself appears in the commercial, and at the beginning she performs “Nagui Yume” a cappella.
Released in 2005 as her 10th single, the song is said to be dedicated to YUKI’s son, who passed away at 1 year and 11 months old.
It reached No.
4 on the Oricon singles chart.
Beep boopFRUITS ZIPPER
This commercial introduces the rollout of Google Pixel on au, showcasing how you can enjoy its rich features through scenes of FRUITS ZIPPER spending their summer.
It depicts a fireworks festival, highlighting not only how beautifully the fireworks can be captured, but also the fun presentation of features that beautify their faces.
The song that further accentuates the lively, youthful atmosphere portrayed in the footage is FRUITS ZIPPER’s “Pipopapo.” With its sparkling, buoyant sound suggested by the title and the bright vocals layered on top, a positive vibe clearly comes through.
Ellen’s Songs No. 3Franz Schubert
Among the various features of Apple Intelligence, this commercial spot focuses on the evolution of emojis that we use every day.
It portrays Takasugi, played by Ryunosuke Kamiki, and his friends creating new emojis as part of their “Genmoji research.” Along with showcasing the novelty of the feature, the expressions of the teacher and students convey that it’s something that adds fun and color to everyday life.
The song used in the video is “Ellen’s Song No.
3,” a grand piece notable for its beautiful overlapping vocals.
Love letterTHE BLUE HEARTS
The song used in au’s 2004 commercial was “Love Letter” by THE BLUE HEARTS.
It was a single cut from their 1988 album TRAIN-TRAIN, and it was their first single that was a ballad.
The commercial portrayed the many ways people express their feelings, which matched perfectly with the lyrics of “Love Letter,” a song about trying to convey feelings through a letter.
Its simple sound and straightforward lyrics make it a classic that resonates with the heart.