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Haruka Ayase Commercials: Complete History of Her TV Ads [2025]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
[Haruka Ayase] Commercial Appearances and Complete History of Ads [2025] (1–10)
UNIQLO 2025 UNIQLO Thank-You Festival “Target the Deals (During the Period)” EditionNEW!Haruka Ayase
In the commercial announcing UNIQLO’s 2025 Thank You Festival, cheerful shoppers are shown enjoying their purchases.
Haruka Ayase, a LifeWear Special Ambassador, also appears, conveying the great deals available during the festival to a parody of Linda Yamamoto’s song “Neraiuchi.” When the ad is displayed on the large in-store screens, she even performs a dance to the chorus, which might make some viewers feel nostalgic and start humming along.
P&G Lenor Happiness “The Strongest Tag Team”NEW!Haruka Ayase
Lenor Happiness is a fabric softener loved for its luxurious fragrance and soft touch.
This commercial introduces a new scent created by using Lenor Happiness together with Aroma Jewel at the same time.
After Haruka Ayase puts on freshly laundered clothes and steps out of her walk-in closet, she finds herself in a beautiful, refined space reminiscent of a five-star hotel.
It’s, of course, an imagined scene, but the dreamy presentation is enough to make many women want to try it at least once.
UNIQLO 2024 “Kando Pants” - Life and Wear / Intern Summer (UNIQLO 40th Anniversary)Haruka Ayase, Soma Yamatoki
This is a commercial promoting Uniqlo’s ‘Kando Pants,’ whose silhouette is perfect for summer scenes.
Featuring Haruka Ayase and Soma Yamatoki in drama-like visuals, it contrasts nimble footwork with the pants’ light, comfortable feel.
The use of Southern All Stars’ “YOU” also conveys a sense of lightness amid the summer heat.
Kirin Beer Kirin Good Ale “Spread, Ale of Happiness” VersionNEW!Haruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki
This is a commercial for Kirin Good Ale that uses a digest reel from “A Toast to Happiness: A Journey Weaving Memories and Home,” now streaming on Prime Video.
This time, we follow Haruka Ayase closely in her hometown of Hiroshima as she helps organize a starlight film festival.
It’s truly captivating to see her working together with local friends and connecting with people in the community.
The expressions of the audience watching the films with Kirin Good Ale in hand are especially memorable.
P&G Lenor Aroma Jewel “Especially for the Cold Season” VersionHaruka Ayase
The P&G Lenor Aroma Jewel commercial “All the more in cold season” opens with a scene of a woman who, despite the cold weather, feels uncomfortably steamy on the train because of the heating.
For people like her, Haruka Ayase reaches for Aroma Jewel! She sprinkles the pink Aroma Jewel into the washing machine with a quick “sha-sha” motion.
Then she uses her whole body to convey how refreshingly it keeps even sweat-induced stuffiness feeling dry and comfortable.
It’s a product created in collaboration with a world-renowned fragrance maison—definitely makes you want to try it!
P&G Lenor Happiness “Hotel Happiness” VersionHaruka Ayase
Haruka Ayase appears as a five-star hotel staff member in P&G’s Lenor Happiness commercial, “Hotel Happiness.” A woman who’s afraid of damaging her clothes by washing or wearing them comes to Ayase holding her garments.
Ayase reassures her with a gentle “It’s okay,” rings a bell, and summons Lenor Happiness for damage care.
After using the product, Ayase is enchanted by the clothes’ silky-smooth feel.
When asked, “Is it okay to wash them every day?” she kindly answers, “It’s okay.” In the end, the troubled woman leaves looking relieved and refreshed.
SK-II New LXP “Kintsugi: Making Time Your Ally”Haruka Ayase
This commercial introduces SK-II’s LXP Kintsugi Cream, presented as the brand’s pinnacle anti-aging product.
The featured actress is the familiar Haruka Ayase.
Seeing her flawlessly clear, beautiful skin makes you think, “I want skin like that…”—it’s hard not to.
As the commercial highlights, be sure to also pay attention to the luxurious and beautiful package design.