[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]

P&G SK-II: “Haruka Ayase discovers the new SK-II Facial Treatment Essence limited-edition bottle in the world of #PITERA Wonderland” – 41 secondsRoy Shen Zoor

Haruka Ayase: Encountering the new SK-II Facial Treatment Essence limited-edition bottle, #PITERAWonderland

Haruka Ayase also appears in this commercial, whose stunning CG makes you want to keep watching.

It promotes the limited-edition bottle of SK-II’s Facial Treatment Essence.

Just from the opening, the vivid visuals are so captivating you might mistake it for a trailer for an animated film.

Haruka Ayase shows up at the end in pajamas, so be sure to watch all the way through!

P&G SK-II: “All I need is SK-II Facial Treatment Essence.” 30 secondsPaul Searles

Haruka Ayase: All I need is SK-II Facial Treatment Essence.

A 2018 commercial for SK-II’s Facial Treatment Essence.

Actress Haruka Ayase appears as herself, giving a glimpse into her seemingly hectic days as an actress—makeup, fittings, and on-set moments.

The message is that even with such a busy life, having just this one bottle is enough for skincare.

The final wink is irresistibly cute and absolutely killer.

Kikkoman “Always Fresh: Just-Pressed Raw Soy Sauce” - Cooking (Pork and Potatoes) EditionHaruka Ayase

Haruka Ayase Commercial: Kikkoman “Always Fresh, Freshly Squeezed Raw Soy Sauce” - “Cooking (Pork and Potatoes)” Version

Haruka Ayase also appears in Kikkoman commercials.

This one is the Kikkoman “Itsudemo Shinsen Shiboritate Nama Shoyu” ad released in February 2019.

Haruka Ayase appears as the wife, and the camera shows things from the husband’s point of view.

In the commercial, after she touts how amazing the fresh soy sauce is, you’d think she’s going to cook, but she sings, “You’re the one who’s going to cook,” making for a slightly humorous twist.

Kikkoman “Always Fresh” Freshly Squeezed Raw Soy Sauce – Cooking (Chicken and Mushroom) EditionHaruka Ayase

Haruka Ayase @ Kikkoman “Always Fresh Squeezed Raw Soy Sauce” TV commercial, “Cooking (Chicken and Mushroom)” version

A commercial for Kikkoman Freshly Squeezed Raw Soy Sauce that aired in 2018.

It adorably explains how delicious the freshly squeezed raw soy sauce is, and how heating it brings out its aroma.

Then, out of the blue, it says, “Well then,” and launches into a musical-style number, singing and dancing, “You make it!” They eat heartily, and it looks delicious.

Glico Giant Cone web movie: "The secret that happiness just can't stop"Haruka Ayase

Haruka Ayase “The Secret to Unstoppable Happiness” Giant Cone web movie

In Glico’s Giant Cone commercial, Haruka Ayase shows a blissful expression.

In the “The Secret to Unstoppable Happiness” version, Ayase’s natural smile as she eats a Giant Cone is striking.

You can really sense how she enjoys the crunchy texture.

Watching the ad makes you want to grab one yourself.

Its friendly vibe and the way she looks so delighted while eating are captivating, making it a commercial you can’t help but keep watching.

Sumitomo Forestry Umimachi Diary “A Home You’ll Never Want to Leave” VersionYoko Kanno

Umimachi Diary Trailer

This is a TV commercial for the live-action film Umimachi Diary, adapted from a manga.

Haruka Ayase appears as Yoshino Koda, the eldest daughter of the Koda family.

Unlike her usual warm and gentle image, she plays a character so earnest you could call her straight-laced.

Even in the trailer, her performance shines and makes you want to call her “Big Sis!” Curious about the story? Be sure to watch the film.

Takeda Pharmaceutical – Benza Block Plus Series “Cold Domino” Version 30 secondsYukiko Yamashita

Haruka Ayase @ Benza Block Plus series “Cold Domino” version

As the weather starts to turn cold, cold medicine commercials pop up everywhere.

In this one, Haruka Ayase recommends Takeda’s Benza Block.

It comes in three types—for a runny nose, sore throat, and fever—and those three are shown like a row of dominoes.

As the dominoes fall, the faces drawn on them look increasingly miserable, but they stop when they hit the Benza Block box.

At the end, Haruka Ayase softly says “Pin-pon,” which is so modest and cute!