[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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[Haruka Ayase] Commercial Appearances & Historical Commercials Summary [2026] (11–20)
UNIQLO 2025 Pufftech Life and Wear “Pa!” VersionHaruka Ayase, Kohei Matsushita
This commercial showcases the warmth and sense of reassurance that UNIQLO’s Pufftech offers, conveyed through appearances by Haruka Ayase and Kohei Matsushita.
It also highlights the compactness that lets you quickly pull it out when you feel cold, expressing a balance of ease of use and effectiveness.
The song that further accentuates the comfort and warmth portrayed in the visuals is Southern All Stars’ “Ai wa Hana no You ni (Ole!).” With its Spain-inspired sound and lyrics, the track leaves a strong impression, evoking both lightness and a passionate atmosphere.
P&G Lenor Reset Serum “The Greedy Fabric Softener” EditionHaruka Ayase
This commercial features Haruka Ayase conveying the effects of Lenor Reset Serum with a musical-style vibe.
It introduces how a single bottle delivers a variety of benefits people expect from a fabric softener—from reducing wrinkles and eliminating odors to offering a pleasant fragrance.
The range of scents is another highlight, designed to lift your mood and keep the energy high.
SK-II Skinpower AdvancedHaruka Ayase
Haruka Ayase usually gives off a cute impression, but in this commercial you can see a slightly cooler side of her.
Dressed in red and spreading it out, she looks like a large, blooming flower.
Reversing the bloom during the “approach the sparks of aging” segment is a clever touch.
Everything is beautiful from start to finish—a commercial that leaves you entranced.
SK-II: What’s Your Skin Age? “Haruka Ayase Experiences a Skin Measurement!” EditionHaruka Ayase
This is a commercial featuring Haruka Ayase experiencing SK-II’s “Magic Scan,” which measures skin age.
Amazingly, her skin age is 27—about 10 years younger than her actual age! It’s surprising.
She says that understanding your own skin with this Magic Scan and using Pitera are important.
How about starting by finding out the condition of your own skin, too?
Coca-Cola Lemon-dō “It’s Lemon-dō’s time to shine!” versionHaruka Ayase
This is a commercial for Coca-Cola’s Lemondo, titled “It’s Lemondo’s Time!”, featuring Haruka Ayase.
At the end of the day, Ayase enjoys a drink with Lemondo and some snacks as a way to say ‘good job’ to herself.
The way she stacks the ice cubes in her glass is adorable.
As the commercial mentions, this is a non-sweet lemon sour.
Perfect even for those who don’t like sweet drinks!
UNIQLO Bratop Life and Wear “Outing” EditionHaruka Ayase
A promotional spot for the bralette featuring Haruka Ayase, who serves as the brand’s image character.
Set to Southern All Stars’ classic 1988 song “Minna no Uta,” it depicts women heading out into the city wearing bralettes.
The lively expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars track are a perfect match.
It’s a commercial that makes you think, “I can’t wait for a summer full of sunshine!”
Haruka Ayase Commercial Appearances and Historical Ads Compilation [2026] (21–30)
UNIQLO “Thanksgiving: 40th Anniversary—Our Original Spirit and Gratitude”Haruka Ayase, Kohei Matsushita, Atsuto Uchida, Kei Nishikori, Shingo Kunieda
This commercial promotes Uniqlo’s value-packed Thanksgiving Sale while also highlighting its 40-year journey.
Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” the grand yet warm sound powerfully conveys hope for the future.
The on-screen captions expressing the brand’s original spirit and gratitude also communicate a user-centric stance.