[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical Ads Compilation [2026] (21–30)
P&G Febreze Fabric “Happiness Mist” VersionHaruka Ayase
This commercial promotes the scent of Febreze Happiness Mist and the moments when it can be used, portrayed through Haruka Ayase.
The spreading fragrance after use and Haruka Ayase’s smile are key, conveying the happiness brought by a rich aroma.
Since it’s a scented version of Febreze, it highlights not only the luxurious fragrance but also its antibacterial and deodorizing benefits.
Kirin Beer Killing Good Ale “Ayase’s Feelings” VersionHaruka Ayase
Haruka Ayase looks back on words her mother often told her and says she’s excited to see people smile when they drink this beer.
Catchy phrases like “a beer like the sun” and “a completely new Kirin beer” follow one after another, building anticipation.
Above all, what’s most striking is how she herself looks more excited than anyone, with a thrilled expression as she looks forward to it.
Alinamin Pharmaceutical Benza Block Premium DX: “Benza evolved for everyone’s colds” / “Benza evolved for nasal colds” / “Benza evolved for throat colds” / “Benza evolved for feverish colds” / “Benza evolved for coughing colds”Haruka Ayase, Nao Kosaka, Hayato Sano, Anna Yamada, Takuto Teranishi
This is a commercial introducing Benza Block Premium DX, which delivers targeted relief for various cold symptoms.
Haruka Ayase opens with her signature line, “Where does your cold start?” to ask about people’s conditions and encourage them to choose a product tailored to their symptoms.
While Nao Kosaka, Hayato Sano, Anna Yamada, and Takuto Teranishi each suffer in different ways, the fact that they all recover showcases the product’s broad effectiveness.
The ad also emphasizes that it’s newly improved, further raising expectations for its efficacy.
UNIQLO 2025 HEATTECH Life and Wear “A Pleasant Morning” EditionHaruka Ayase, Kohei Matsushita
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
Panasonic VIERA (2017)Haruka Ayase
This commercial promotes the picture and sound quality of VIERA by showing Haruka Ayase fully absorbed in a live broadcast on TV.
The concept of an artist leaping out of the television is striking, conveying just how real the experience can be.
The song that’s performed within this imagery and heightens the emotion is Andrew McMahon’s “Fire Escape.” Centered around the piano, the arrangement gradually adds instruments and becomes livelier, and together with the cheerful vocals layered on top, it expresses a grand sense of brightness.
UNIQLO 2025 Merino Wool Life and Wear “Gentle Time” EditionHaruka Ayase, Kohei Matsushita, Yumi Kawai
Here’s a Uniqlo commercial packed with a heartwarming episode in a short span of time.
Haruka Ayase and Yumi Kawai encounter each other on a train.
The atmosphere between them is awkward, and Kawai looks away from Ayase.
But Ayase approaches Kawai holding a mandarin orange, and they make up.
It seems they had a quarrel, as Kohei Matsushita is also shown calling Kawai with concern.
The background music is Southern All Stars’ 1992 release “Namida no Kiss.” Though the song is about a love drifting apart and the end of summer, the deep affection within its bittersweetness resonates with the interaction between Ayase and Kawai.
Fujipan Honshikomi Bread Love Drama: Honshikomi-ya Fuji-chan 'Trailer' Version / 'The Secret of the Package' VersionHaruka Ayase, Yuta Ishiguro
This is a commercial for Fujipan Honshikomi in which Haruka Ayase plays a character named Fuji-chan.
It’s part of a series titled “Bread Love Drama,” where the charm of Honshikomi bread is introduced through interactions between Fuji-chan and a man who has feelings for her.
In the new “Secret of the Package” installment, the mark printed on the package is presented as proof that environmentally friendly ink is used.
It’s a heartfelt commercial, highlighted by the memorable tagline: “Happiness of bread, far into the future.”