[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]

Alinamin Pharmaceutical Alinamin A “For the day’s heavy, sluggish fatigue” editionHaruka Ayase

Alinamin A – “For the day’s sluggish, heavy fatigue” version

This commercial features Haruka Ayase explaining who the red Alinamin is intended for and which symptoms it helps improve.

By depicting the situations where Alinamin should be used through Haruka Ayase’s appearance, it also seems likely to prompt viewers to reflect on their own daily lives.

It clearly shows, through changes in facial expressions, which ingredients work for a tired, heavy body and how that condition transforms.

The background music also shifts to a brighter tone, conveying a sense of relief brought by Alinamin.

P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase

[Lenor Eau de Luxe] Scent Runway 15 seconds

This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.

Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.

The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.

The predominantly white visuals also evoke the impression of a calm, refined fragrance.

SK-II 'Every morning, your bare skin becomes your ideal foundation. PITERA Best Collection' VersionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. PITERA™ Best Collection

“I’m happy that my bare skin looks beautiful even without makeup,” says Haruka Ayase, who speaks about the importance of keeping your skin clear in this SK-II commercial.

It introduces the Pitera Best Collection, which includes products effective for skincare, such as the Pitera Essence that serves three functions in one.

Ayase’s natural expressions are very striking.

SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Mother’s Day Gift Set”Haruka Ayase

Every morning, bare skin becomes your ideal foundation. Limited-quantity Mother's Day gift set.

This commercial highlights the power of SK-II’s Pitera Essence and conveys that it brings you closer to your ideal skin.

It delivers three benefits—pre-serum (booster), toner, and essence—suggesting it leads to beautifully bare, ideal skin, as shown through Haruka Ayase’s appearance.

Her gentle smile is also a key point, reflecting the idea that when your bare skin improves, you feel more positive.

Alinamin Pharmaceuticals Alinamin A “For that all-day heavy fatigue” version / “Good-night Maintenance” versionHaruka Ayase

Alinamin A – “For the day’s sluggish, heavy fatigue” version

Alinamin A - “Good-Night Maintenance” Edition

This commercial showcases, through Haruka Ayase’s presence, how Alinamin A addresses various concerns.

It portrays how the product supports people through different fatigue-related symptoms—such as when your body feels sluggish and heavy, or when you’re tired but can’t sleep.

The change in her expression after taking it clearly conveys that it’s working effectively.

UNIQLO LifeWear “Kando Pants” VersionHaruka Ayase, Ken Mitsuishi, Takahiro Miura

Haruka Ayase is smitten with a puppy on set; the commercial song is Keisuke Kuwata’s “Hototogisu [Toad Lily]” for UNIQLO’s TV commercial “Life and Wear / Kando Pants Edition.”

This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.

The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.

At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.

While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.

The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.

UNIQLO LifeWear “Many Sides of Me”Haruka Ayase

UNIQLO LifeWear Commercial “Many Versions of Me” 30 seconds

It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.

From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.

The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.

The song delicately portrays a man who can’t forget the woman he parted ways with.