[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.
She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.
She consistently enjoys very high favorability and appears in many commercials.
In this article, we’ll showcase all the commercials she’s featured in!
Every one of them highlights her wonderfully natural expressions and vibe.
Whether you’re a fan or not, please take this opportunity to check them out!
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Haruka Ayase Commercial Appearances and Historical CM Compilation [2026] (41–50)
UNIQLO LifeWear “Many Sides of Me”Haruka Ayase
It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.
From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.
The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.
The song delicately portrays a man who can’t forget the woman he parted ways with.
UNIQLO LifeWear “Bra Top – Running Car”Haruka Ayase
Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.
Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.
Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.
The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.
UNIQLO “AIRism Innerwear” VersionHaruka Ayase
This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.
It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.
Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.
UNIQLO 2025 Kando Pants Life and Wear “Why be moved?” VersionHaruka Ayase, Kohei Matsushita
In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).
The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.
The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.
The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.
Mirai Support: 'Feelings for the Future (Parents)' Edition
This is the 2011 Nippon Life Mirai Support commercial titled “Thoughts for the Future (Parents).” It depicts Haruka Ayase taking a walk along the coast, seeing a happy-looking family, and reflecting on her own childhood.
You can also see rare photos of Haruka Ayase from when she was a child.
Mirai Support: 'Mirai Supporter Interior Designer' EditionHaruka Ayase
Haruka Ayase’s cheerleader look is so dazzling it makes me squint.
It’s the Nippon Life “Future Supporter: Interior Designer” commercial.
The song is sung by Hiroko Shigezumi, a member of the chorus group Smooth Ace.
The catchy melody really sticks in your ears.
Mirai Support: 'Que Sera, Sera' EditionHaruka Ayase
This commercial features Haruka Ayase portraying a woman struggling with worries as she goes through life.
Even someone who always seems cheerful and happy might actually be carrying various circumstances and concerns—watching this ad makes you feel that way.
No matter what happens, morning will always come.
If that’s the case, many of us want to spend our days with a smile and live aiming for a happy future.
I believe this commercial especially resonates with those who are feeling down and gives them courage.