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[Haruka Ayase] Complete List of Commercials and CM Appearances [2026]

Haruka Ayase is such a hugely popular actress—beloved by children and adults alike—that it’s no exaggeration to say there’s hardly a day you don’t see her on TV.

She has taken on major roles, including starring in a historical Taiga drama and hosting the Kouhaku Uta Gassen.

She consistently enjoys very high favorability and appears in many commercials.

In this article, we’ll showcase all the commercials she’s featured in!

Every one of them highlights her wonderfully natural expressions and vibe.

Whether you’re a fan or not, please take this opportunity to check them out!

Haruka Ayase Commercial Appearances and Historical CM Compilation [2026] (41–50)

Mirai Factory: “The Shape of the Future, The Power to Go Beyond” (version)

Haruka Ayase Nippon Life Mirai Support ① 2011 Mirai no Katachi “The Power to Go Beyond” by Yuzu

The song’s message—urging us to take even one step forward for the sake of those who believed in us—is powerful.

The Nippon Life “The Power to Go Beyond: The Shape of the Future” commercial features actress Haruka Ayase.

It makes you want to start running together.

Haruka Ayase Commercial Appearances and Past Ads Summary [2026] (51–60)

Glico Giant Cone: “Happiness that won’t stop” versionHaruka Ayase

Giant Cone Ayase Haruka “Happiness Just Won’t Stop” Version (15s) Glico Commercial

The moment you get home and, from sheer exhaustion, collapse in the entryway thinking, “I don’t want to move another millimeter”—we’ve all been there, right? In times like that, having a goal like “I’m going to eat something delicious after this” helps you push through a little.

Glico’s Giant Cone commercial, “Happiness Won’t Stop,” is just about that.

Haruka Ayase shows us the joy of eating a Giant Cone.

Why not hop on the laid-back rap vibe and try a Giant Cone yourself?

Interleague Play 2018: “Kicks off May 29” version

Haruka Ayase shows off an adorable dance in her first-ever “alpaca” look — Nippon Life’s new commercial ‘Kicks Off 5.29’ and interview video

This is the commercial for the 2018 Nippon Life Interleague Play, “Kicks off 5.

29.” It’s a cute and comical, fun CM where Haruka Ayase sings and dances to the original song “Se ka Pa ka Dance” while wearing an alpaca costume.

SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Sakura Design Bottle” versionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. Limited-edition cherry blossom design bottle.

This commercial promotes the fact that with SK-II Pitera Essence, you can get the benefits of a pre-essence and toner, as well as a serum, all in a single bottle.

It clearly conveys both the high efficacy—showing how bare skin looks more beautiful even without makeup—and the joy that comes with it, expressed through Haruka Ayase’s facial expressions and narration.

UNIQLO Life and Wear “Life Colors” EditionHaruka Ayase

UNIQLO Life and Wear Commercial 'LifeColors' 30-second version

Titled “LifeColors,” this commercial introduces T-shirts in a variety of colors to match different scenes.

Each color even has a name perfectly suited to its scene—like “Horizon Green” and “After-school Orange”—which feels really charming.

It highlights how, with Uniqlo, you can choose T-shirts from a rich palette of colors.

The background music is “Ban Ban Ban,” released by Kuwata Band in 1986.

Its refreshing, catchy melody line and the groovy bass line that supports it are especially striking.

Be sure to give it a careful listen.

P&G Lenor Aroma Jewel “Shasha’s Song” VersionHaruka Ayase

[Lenor Aroma Jewel] Shasha’s Song Version 30 seconds

This piece depicts Haruka Ayase shaking Aroma Jewel and humming a tune as she melts into various fragrances and the spaces that inspired them.

The outfits, colored to match each scent’s image, are absolutely lovely.

Each fragrance was created in collaboration with a world-renowned fragrance maison, highlighting how easily you can experience these scents through your laundry.

SK-II Magic Scan: "What's the secret to beating summer fatigue?"Rikako Ikee, Haruka Ayase

Rikako Ikee × Haruka Ayase | What are the secrets to beating summer fatigue?

This commercial features Haruka Ayase, who serves as the image character for SK-II, and swimmer Rikako Ikee.

It’s striking how naturally the two of them explain various aspects of an item called the Magic Scan—a device installed in stores that can determine your skin age and current skin condition—almost as if they’re speaking in their everyday, unguarded selves.