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A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
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A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.

In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.

In this article, we’ll introduce a wide selection of commercials from these banks all at once.

Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.

It might be interesting to compare the differences among these commercials.

List of TV commercials from banks nationwide: Introducing commercials that convey a sense of safety and trust (1–10)

Mitsubishi UFJ Bank Emut “Topping Account” version / “Topping Account: Credit Card” version / “Topping Account: Asset Management” versionNEW!Takuya Kimura, Koji Mizukami

This is a commercial from MUFG Bank’s Emut that introduces what a “Topping Account” is through an exchange between Takuya Kimura and Koji Mizukami.

It conveys that by linking various services—such as asset management and credit cards—to your account, managing your daily finances becomes more convenient.

By paralleling this with the image of considering burger toppings, it also clearly highlights how easily you can add “toppings” to your account.

SMBC (Sumitomo Mitsui Banking Corporation) Trunk “Dear companies” EditionNEW!

【Trunk】TVCM “Dear companies” 90sec

Ribbon, sung by Taiiku Okazaki and Ayako Ikeda, is a song released in 2025 and announced as the CM song for Sumitomo Mitsui Banking Corporation’s Trunk.

Centered on piano and wind instruments, its acoustic sound conveys an overall calm atmosphere.

The arrangement, with Ayako Ikeda’s gentle harmonies layered over Taiiku Okazaki’s lead vocals, evokes an image of people kindly supporting one another.

The commercial depicts people striving as they launch startups or take over companies, conveying how Trunk supports them.

The smiles of those working hard, combined with the warm music, create a positive mood.

Kyoto Bank Card Loan <Direct> 2024 TV CommercialMayu Matsuoka

This commercial, featuring Mayu Matsuoka, introduces Kyoto Bank’s card loan.

She talks about wanting to support customers, explains things like screening and repayment methods, and emphasizes that it’s easy and convenient to use.

With Matsuoka’s bright expression, the ad has a friendly, approachable feel.

Shinkin Central Bank: “Consultation is the Door to the Future” (version)Kentaro Sakaguchi

Shinkin Central Bank: “Consultation Is the Door to the Future” — 30-second version

This is a commercial for Shinkin Central Bank that begins with the words, “There are things we can achieve when we all work together.” In the opening, many examples of collaborative efforts are shown, such as sports, an orchestra, a festival mikoshi, and even the shooting of a commercial.

It goes on to say that business is one of these, and declares that Shinkin Central Bank and regional Shinkin banks will provide united support.

Kentaro Sakaguchi’s calm narration leaves a positive impression and instills a sense of trust and reassurance as you watch.

Kyoto Bank Senryu Theater Episode 1: 'Sharing an Umbrella'

[The Bank of Kyoto] Kyogin Senryu Theater, Episodes 1–8 [All 8 Types]

The Kyoto Bank Senryu Theater series began in 2014, with a total of 11 episodes aired.

In Episode 1, “Sharing an Umbrella,” a couple stands under a single umbrella in the rain, each gently tilting it toward the other so they don’t get wet.

The rhyming words nureteru (getting wet) and horeteiru (being in love) match the visuals nicely, and the two’s endearingly shy behavior is just wonderful.

Kyoto Bank Senryu Theater Episode 5: “So Happy”

[The Bank of Kyoto] Kyogin Senryu Theater, Episodes 1–8 [All 8 Types]

When we were kids, many of us probably had the experience of being so happy about something our parents bought us that we wore it or carried it around even without using it.

That adorable scene is depicted in this commercial.

A senryu poem describes a boy who, after getting a baseball glove, falls asleep with it still on his hand.

It might make some people feel nostalgic, thinking, “I did something like that too.”

Kyoto Bank Senryu Theater Episode 6: 'A Little Play'

[The Bank of Kyoto] Kyogin Senryu Theater, Episodes 1–8 [All 8 Types]

This is a very endearing commercial depicting a man eagerly awaiting a visit from his grandchild.

Expecting the child to come, he prepares lots of toys and waits, but the grandchild doesn’t seem to arrive.

Eventually, the man, tired of waiting, starts playing with the grandchild’s toys himself.

Seeing this, the woman playing his wife smiles gently—a heartwarming development in the commercial.

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