Music and fashion have a very deep connection, don’t they? A new music festival organized by BEAMS, a popular select shop, will be held in five cities across Japan. With the themes of “music” and “what we love,” the staging envisioned by BEAMS is something to watch. There are also community-boosting plans, such as selling Hokkaido-exclusive T-shirts and partnering with local businesses—like restaurants carefully selected by BEAMS staff active in each region—to offer various services. This time, we especially recommend enjoying Hokkaido, combining travel with music and great food.

Music and fashion have a very deep connection, don’t they? A new music festival organized by BEAMS, a popular select shop, will be held in five cities across Japan. With the themes of “music” and “what we love,” the staging envisioned by BEAMS is something to watch. There are also community-boosting plans, such as selling Hokkaido-exclusive T-shirts and partnering with local businesses—like restaurants carefully selected by BEAMS staff active in each region—to offer various services. This time, we especially recommend enjoying Hokkaido, combining travel with music and great food.