A roundup of BMW commercials, from cool ones to humorously staged spots.
In this article, we’ll introduce a collection of BMW commercials.
Born in Germany, the automaker BMW has attracted many fans in Japan as a luxury brand.
They offer a wide range of models from sedans to SUVs, and more recently they’ve been expanding their lineup of electric vehicles.
Their stylish exteriors and premium ride quality are also appealing, and their commercials often feature cool, cinematic presentations that perfectly match the image of BMW cars.
At the same time, some ads showcase the kind of humor you’d expect from an overseas brand, so enjoy those as well as you watch.
BMW commercial roundup: from cool spots to humorous takes (1–10)
BMW THE NEW 2 GRAN COUPÉ: “Supplely, piercing through me.”
This is a commercial introducing the new 2 Series Gran Coupé.
Set to scenes of the car dashing dynamically, the narration emphasizes a comfortable driving experience powered by advanced technology.
Naturally, its beautiful form is also a highlight, and the video captures the car’s appeal in one compelling package.
The BGM is an original track for the commercial by Erik Life and Maria Hasegawa.
Its quality is so high you wouldn’t believe it was created just for a commercial, and the pleasant melody and vocals drew significant attention from viewers.
BMW "BMW iX M70 xDrive in 90 Seconds" EditionNEW!
This is a commercial introducing BMW’s iX M70 xDrive, stylishly conveying its sleek design and exhilarating sense of speed.
It highlights not only the exterior design but also the attention to the interior, achieving a cool look throughout.
The car’s features are clearly presented as well, communicating that drivers can feel not just speed but also peace of mind.
By meticulously showcasing various details, it effectively piques interest in what the actual ride quality is like.
BMW 'Feel it. BMW Clean Diesel.' Version
This is a commercial promoting BMW’s clean diesel, highlighting its excellent fuel economy, the feel of its acceleration, and solid power.
Alongside users’ testimonials, the footage of the car speeding along conveys a fresh atmosphere and a strong sense of comfort.
The song that further emphasizes the powerful driving portrayed in the visuals is BOOM BOOM SATELLITES’ “Vanishing.” The vocals, which feel as if they’re reaching far into the distance, are supported by a strong rhythm, evoking a sense of hope moving toward the future.
BMW 2 Series Active Tourer 2015
This commercial conveys the comfortable driving experience of the BMW 2 Series Active Tourer through the lens of a family.
The way it glides lightly through the forest, along with the smiles of the family during the journey and at their destination, clearly expresses that comfort.
The song that further highlights this bright, smile-filled atmosphere is “fantasy” by Mr.
Children.
With its gentle rhythm, refreshing melody, and soaring vocals in perfect harmony, it’s a beautiful track that evokes positive feelings.
BMW xDrive 2018
This commercial highlights the stability of BMW’s unique four-wheel-drive system, xDrive, through scenes of the car dashing across snowy landscapes.
The fact that it’s moving at high speed on snow clearly conveys its stability.
The music that further emphasizes this powerful, steady performance depicted in the visuals is Blur’s “Song 2.” Its striking, almost-clipping, powerful sound conveys a sense of going all out, and from that full-throttle energy you can feel the will to push forward.
BMW Service #Unchanging Joy Forever: THE PARK
This commercial portrays BMW delivering a stable drive in any situation through a unique setup where the car speeds through places where animals live.
While it conveys BMW’s commitment to being by your side no matter what, your attention inevitably shifts to the tension of the animals drawing near.
The song that further accentuates this distinctive worldview and the comical situation is Will Grove-White’s “Red Hot.” Its lightness, infused with elements of jazz and swing, is striking, and the retro vibe adds a sense of fun.
BMW UNFOLLOW～THE ALL-NEW BMW X2 meets Shingo Katori～
This commercial expresses, with a unique worldview, the powerful drive to break through the status quo and move into the future, while also showcasing the BMW X2’s dynamic performance.
It depicts Shingo Katori escaping from an eerie world made up of dolls and animation, conveying a will to break conventions and push forward.
The song powerfully performed in the footage is UNFOLLOW, sung by Shingo Katori.
With its weighty sound and vocals, it delivers a powerful message that it’s important not to conform to others, but to stay true to yourself.