Compilation of CM songs for the laundry fabric softener “Bold”
Bold is a staple P&G brand that offers fabric softeners and detergents.
The commercials are memorable for their star-studded casts, featuring characters like Yamada Cameron played by famous overseas actresses and models, as well as talents like Yuko Ogura.
Have you ever wondered about the songs used in those frequently seen Bold commercials?
In addition to the main background music, Bold’s ads also feature catchy tunes that grab your attention.
In this article, we’ll introduce all of those tracks at once, so if there’s a song you heard in a commercial that caught your interest, be sure to check it out.
Compilation of CM songs for the laundry fabric softener “Bold” (1–10)
Matsuken Samba IIKen Matsudaira
This is a comical commercial that shows how Bold Sun Gel Ball can eliminate the musty odor of laundry dried indoors.
Ken Matsudaira appears before Fuma Kikuchi’s character, the “Laundry Daimyo,” and uses a mysterious beam to solve the odor problem.
The way he silently resumes firing the beam even when asked for an explanation, and Fuma Kikuchi’s screams as the laundry is being zapped, really heighten the comedy.
The glamorous song that plays when Ken Matsudaira’s character appears is “Matsuken Samba II.” Because it’s a dazzling track evocative of a samba carnival, you can feel the fun the moment the intro starts to play.
Matsuken Samba IIKen Matsudaira
This is a commercial that humorously showcases how Sun’s gel balls can solve the musty smell of damp laundry.
Fuma Kikuchi plays the Laundry Lord, who’s about to give up on the people’s direct pleas about their troubles, when Ken Matsudaira appears and leads them to a solution.
With vibrant flair, it’s powerfully conveyed that the blue Sun Gel Balls were co-developed with Febreze and eliminate odors.
The scene featuring Ken Matsudaira is accompanied by the lively track “Matsuken Samba II,” which heightens the sense of splendor.
Thanks to its bright, cheerful sound, it also conveys a positive image of problems being solved.
Original songTake & Nakamura-kun
The 2011 Bold detergent commercial for delicate clothing became a hot topic because the original Yamada Cameron was played by Sydney Hamilton, and Saya Ishikawa—who served as Acting Director Misaki in Ultraman Mebius—also appeared.
The ad really makes you feel that to remain a stylish and beautiful woman, you have to care about both your detergent and its fragrance!
Original songWatsumi
The commercial titled “Shopping” featuring Miranda Kerr.
It’s a memorable ad where Cameron Yamada, played by Miranda Kerr, buys a huge amount of Bold at the supermarket.
Her fresh, radiant expression really stands out, doesn’t it?
The Blue Danube, Op. 314 (Arrangement)Johann Strauss II
When you think of iconic scenes from the fairy tale Cinderella, the beautifully blooming ball probably comes to mind.
But in this Bold commercial, it’s a different kind of “hana”: a “Nose Ball.” While the other women desperately try to make their noses more appealing, Cinderella, who has been diligently doing laundry, encounters a witch and gains a delightful fragrance.
Thanks to that lovely scent, her fate is completely reversed—she wins the prince’s favor and lives happily ever after… or so the story presumably unfolds from here.
It’s a Bold commercial that drags even the world of fairy tales into its orbit, leaving you curious about what comes next—or rather, about this whole “Nose Ball” concept.
The background music is Johann Strauss’s The Blue Danube.
Original songOkada pillow
In the Bold Gel Ball commercial “Mom’s Memo,” where a boy reads his mom’s note saying “Do the laundry, okay?” and does the laundry, an original song is featured.
The composer is Piro Okada, known for creating jingles for many famous brands.
The cheerful rhythm and bright horn sounds lift your spirits for all kinds of chores, including laundry! With such a fun melody playing, even the daily grind of housework feels easier to get through.
It’s a track that instantly turns a gloomy mood into a bright one.