Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
When you think of snack foods, which manufacturer comes to mind?
Many people probably think of Calbee, known for products like potato chips and Jagarico.
In addition to those snacks, Calbee also produces cereals such as fruit granola.
In this article, we’ll introduce a whole lineup of commercials for Calbee products!
One of the charms of Calbee’s commercials is their star-studded casts, so be sure to pay attention to who’s appearing in them as you watch.
Calbee commercial roundup: Snack and cereal ads featuring star-studded casts (1–10)
Calbee Potato Chips: “Three Delicious Flavors, Only from Calbee”NEW!Mana Ashida
Mana Ashida introduces three types of potato chips while actually eating them.
In the commercial, in addition to regular potato chips, thick-cut and ultra-thin versions appear, and Ashida tries each one.
The differences in texture are expressed through the distinct “crunch!” sounds when she takes a bite, which likely made many viewers’ mouths water.
Combined with the familiar sound logo being sung multiple times, it’s a very memorable commercial.
Calbee Hard-Cut Potato Chips: Let the crunch resound. I’m going to eat Hard-Cut Potato Chips! “Lightly Salted” version / “Roasted Seaweed” versionTaiga Nakano
A striking commercial that focuses on the texture of Kata-age Potato chips.
In the beginning, footage of the chips is paired with Taiga Nakano eating them, accompanied by the crunchy chewing sounds: “Kari!” and “Zaku-zaku!” And the ad wraps up with a single word: “Umee~” (“So good”).
By capturing such a natural reaction, the appeal feels even more relatable.
Calbee Jagabee “When You Try It for the First Time” Version
This commercial shows how delicious Calbee’s Jagabee is by focusing on the reactions of people trying it for the first time.
To get more straightforward feedback, they ask first-timers for their impressions, and because the words are plain and simple, the deliciousness comes through vividly.
Another point to note is how the ad overlays these reactions with photos of potatoes to emphasize that it highlights the natural potato flavor.
Let’s carefully observe the words of their impressions and the shifts in their expressions to grasp the taste that’s being conveyed.
Calbee Body Granola “Inner Care” Version / “Trial and Error” VersionMinami Tanaka
Gut health is a hot topic these days—what kind of care do you give your gut? Because the types of bacteria in the gut, known as the gut microbiota, differ from person to person, the same approach may not work for everyone.
That’s why it’s recommended to get tested to find out what kind of gut microbiota you have.
Calbee, known as a snack manufacturer, offers just such cutting-edge testing; after the test, they make a granola tailored to what your gut bacteria prefer to eat, which you can subscribe to regularly.
This commercial introduces that service.
Calbee Potato Chips Kyushu Taste Pride: 'All-In on Kyushu!' Edition
A commercial for Calbee’s Kyushu Aji Jiman potato chips, made with carefully selected ingredients from Kyushu.
The ad features Ayane Okabe, a celebrity from Kyushu, and her delightfully appetizing way of eating the chips really leaves an impression! The laid-back jingle that repeats the product name also oddly sticks in your head.
Jagarico: “That Commercial, Again” Edition
Calbee’s Jagarico is hugely popular with everyone from kids to adults.
In this commercial, “That CM Once Again,” featuring Haruna Kawaguchi, they recreate the impactful ad that aired at the time of its 1995 launch.
1995 is also the year Haruna Kawaguchi was born, making her the same generation as Jagarico—an opportunity to reintroduce its appeal.
With a snappy rhythm, she crunches the Jagarico sticks, popping them into her mouth in quick bites.
It’s the kind of thing that makes you want to imitate it—and many people probably have (lol).
Kappa Ebisen “Yamatoma Song” Version
Speaking of “Can’t stop, won’t stop,” that’s got to be Calbee’s Kappa Ebisen, right? In the Kappa Ebisen commercial “Yamatoma Song” featuring Yuya Tegoshi, he shows off an intense dance to that catchphrase.
With movements that seem to mimic a shrimp and energetic moves that express the feeling of not being able to stop, he embodies the snack’s catchphrase with his whole body.
In the end, he even shortens it to “Yame, toma!” as if overwhelmed by Kappa Ebisen’s irresistible power.
He keeps dancing the whole time, and the CM wraps up with him saying, “It’s delicious.”