A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia! (1–10)
Asahi Soft Drinks Calpis Water: “A taste that can only make you smile.”Masami Nagasawa
The catchphrase used as the commercial’s title, “A taste that can only make good faces,” is really wonderful, isn’t it? In the video, there’s a scene where Ms.
Nagasawa comes home from work with a suitcase, quickly changes into loungewear, and drinks Calpis.
The impression of Ms.
Nagasawa’s refreshed expression, which seems to link with Calpis’s crisp, refreshing flavor, really stands out.
For the BGM, a choral rendition of THE BOOM’s signature song “Kaze ni Naritai” is used.
Released in 1995, this track has been featured in various commercials over the years, in addition to Calpis.
It’s an exhilarating song that makes you feel as if you could ride the wind and fly through the sky.
Asahi Soft Drinks Calpis Water “Gaze (July 7 Tanabata is the birthday of ‘Calpis’)” versionMasami Nagasawa
Titled “Gaze,” this commercial centers on a warm look from a mother to her child.
Masami Nagasawa plays the mother, and a young girl plays the child who makes Calpis for her.
Watching her, Nagasawa says she feels both happy and a little lonely.
The heartwarming CM features Aimyon’s song “Lucky Color” as the BGM—a gentle, mid-tempo track that is a cute, upbeat depiction of straightforward feelings of love.
Asahi Soft Drinks Calpis Water “Bittersweet Everyday” VersionAmi Toma
This is a heartwarming commercial that captures the youthful vibe of high school girls chatting on their way home.
The protagonist, played by Ami Toma, looks a bit down, as if something is bothering her.
Then a friend grabs her cheeks and cheerfully tells her, “Don’t get all gloomy!” In the next cut, the scene shifts to everyone smiling and chatting while drinking Calpis, highlighting the girls’ friendship and the idea that Calpis is always close by during youth.
The background music features the familiar Calpis CM song ‘Kaze ni Naritai.
’ In this ad, a choral version is used, and the clear, refreshing vocals match the visuals perfectly.
Asahi Soft Drinks Calpis Water: “Lemon” Version / “Sandy Beach” Version / “Mascot Costume Part-Time Job” VersionMei Nagano, Shinya Kote
This is a series of commercials showing Mei Nagano and Shinya Kote enjoying Calpis.
In the “Lemon” version, Kote introduces Calpis Water Lemon to Nagano.
Meanwhile, in the “Beach” and “Mascot Costume Part-time Job” versions, Kote is in situations where he can’t drink Calpis right away—buried in sand or working inside a mascot suit—watching Nagano sip her Calpis deliciously with a look of envy.
At the end of the commercials, the two of them are shown drinking Calpis together in a refreshing scene.
The BGM for these commercials features Official HIGE DANDism’s “Parabola,” whose typically breezy melody is paired with lyrics that feel like a cheer for new beginnings.
Listening to it lifts your spirits and makes you feel positive.
Asahi Soft Drinks Calpis Water 100th Anniversary 'Declaration' VersionMasami Nagasawa
This commercial shows friends and families spending warm, wonderful moments together.
It portrays irreplaceable time each of them shares—and Calpis is right there beside them.
Watching it may have brought back precious memories for many of you.
The song playing over these heartwarming visuals is “Lovely,” a signature track released by Kenji Ozawa in 1994.
For this CM, a cover version by UA has been used.
It’s even more mellow and warm than the original, making it irresistibly captivating.
Asahi Soft Drinks CALPIS Light Blue “Light Sweetness” VersionMasami Nagasawa, Chris Hart
This is a commercial highlighting the taste of Calpis Light Blue, which contains no sugar.
Masami Nagasawa appears while singing a parody of Ayumi Ishida’s signature 1968 hit “Blue Light Yokohama,” showing a surprised expression at its light flavor and the fact that it doesn’t use sugar.
When Nagasawa says, “Wait, there’s no sugar in this?” Chris Hart appears and replies, “That’s right.” It turns out the parody song we’d been hearing was actually sung by Chris Hart.
Many viewers were likely captivated by his mellow, deeply sensual voice.
Asahi Soft Drinks Calpis Water “The End of Summer With You” VersionMei Nagano
A song that will always sing about “those days.” It’s the kind of song that makes you want to cry, that makes you want to go back to that time, isn’t it? It brings back memories of the fun times and the frustrating times.
It’s so bittersweet… The lyrics that trigger a flashback of memories are amazing, too.
How about listening to this song and taking a trip back to “those days”?