Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
When people hear “umeshu,” I imagine many think of CHOYA.
That’s how popular and well-known it is in the umeshu market.
You probably come across CHOYA commercials quite often when watching TV or YouTube, but is there a particular one that stuck with you?
In this article, we’ll showcase all the CHOYA commercials that have aired so far.
From the easy-to-enjoy canned Umeshu (Umeshu Highball) to premium bottled selections, there are commercials for a wide variety of products—so take this opportunity to check them out!
Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
CHOYA Summer Ume: 'Summer-Colored Letter' Version
This commercial promotes CHOYA’s limited-edition Natsu-ume, released as summer approaches, using soft, illustration-like animation.
It shows how the product is woven into a parent–child interaction, and from the fresh atmosphere, you can almost sense its gentle flavor.
The song that further highlights the tender mood of the visuals is Yu Ishigaki’s “Natsuiro Dayori.” Its light sound paired with a bright vocal conveys the refreshing breezes of summer and a forward-looking spirit to get through the heat.
CHOYA Natsu-Ume “What You Gave Me” Edition
This commercial conveys the reassurance and refreshing taste of CHOYA’s plum drink “Natsu-ume.” The softly colored, illustration-like animation is striking, and combined with the depiction of a parent and child’s interaction, it creates a warm, gentle atmosphere.
Yu Ishigaki’s song “Hanahira,” with its fresh acoustic feel, also evokes the image of a gentle summer breeze.
CHOYA Natsu Ume “A Blue Summer With You” Version
This is a commercial for Natsu-Ume, a refreshing plum-based soft drink.
Set in summer, it features softly illustrated scenes of a parent and child enjoying Natsu-Ume, creating a heartwarming vibe just by watching.
The BGM is “Aoi Natsu wo Kimi to,” sung by Yu Ishigaki, formerly of Yanawaraba.
At the time the commercial aired, the song had not yet been released, drawing attention from fans.
It’s a memorable track with beautiful vocals and a pleasing melodic line.