[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track

Backseat[Alexandros]

[Alexandros] – Backseat (MV)

This commercial announces that [Alexandros] will appear at the Pocky Music Festival, where applicants and artists perform together, and it builds excitement for the event.

It starts by showing live footage on a smartphone screen, then transitions to on-site visuals, conveying a strong sense of moving closer to the goal.

The song that further emphasizes the power embedded in such simple imagery is [Alexandros]’s “Backseat.” The blend of a driving band sound and soaring vocals is striking, evoking a refreshing atmosphere and a positive, forward-looking feeling.

Night OutLiQWYD

LiQWYD – Night Out

NEO Sisters’ Daily Life: Plus-Minus Zero?

This commercial introduces the appeal of iichiko NEO, an authentic shochu from the iichiko brand made for highballs, through an exchange between two sisters.

It depicts the sisters exercising, and conveys that even at such times, iichiko NEO lets you enjoy a highball with zero sugars.

The song that further highlights the sisters’ relaxed everyday life is “Night Out.” With a dance music-like beat layered with the tones of brass instruments, the overlapping sounds create a sense of both brilliance and lightness.

Planetary Romanceimase

[imase] Planet Romance (MV)

"I bought the future." imase version (60 seconds)

The JACCS commercial that became a hot topic features singer-songwriter imase, who also handled the BGM.

In the ad, imase talks about buying a compact synthesizer, but it’s not just about acquiring a piece of gear—he says that by making music with that synthesizer, the futures of the listeners and even his own might change.

It’s a commercial that makes you reflect on what it really means to make a purchase.

The BGM is a track titled “Wakusei Romance,” released in April 2025.

It’s a danceable song that shines with imase’s signature catchiness.

Armpit BluesDaniel Fridell & Sven Lindvall

Armpit Blues

This is the track used in the commercial broadcast in spring 2025 introducing UNIQLO’s Mini T.

Composed by Daniel Friedele and Sven Lindvall, it draws you in more and more with each listen—the performances of each part that follow the striking main theme are truly captivating.

The slightly deep-toned sound actually adds a mature touch, creating a cool and sophisticated atmosphere.

GOSIRUP

GO!!

This commercial, featuring the song “GO” produced by SIRUP, is titled “MINI CAMDEN EDITION feat.

SIRUP.” The voice of SIRUP—an emblem of sophisticated, urban neo-city pop—highlights the appeal of MINI’s special edition.

SIRUP’s tracks have previously been used in car commercials as well: “Do Well” for Honda’s Vezel and “BREAKTHROUGH” for Nissan’s Kicks.

His stylish songs pair perfectly with the vibe of car ads, don’t they?

I’m Your ManLeonard Cohen

Leonard Cohen – I’m Your Man (Official Audio)

Dior Homme Parfum – I’m Your Man

This ad, which captures Robert Pattinson’s irresistibly seductive presence, is a commercial for a perfume.

Its sophisticated visuals make it feel like you’re watching a romance movie trailer, and many viewers likely found themselves captivated.

The background music features singer-songwriter Leonard Cohen’s song “I’m Your Man.” It’s a moody, mature track that creates the kind of atmosphere you’d want to savor alone.

MOVE ONTatsuro Yamashita

Tatsuro Yamashita “MOVE ON” Short Music Video

TV commercial Move “Starry Sky” version (15 seconds) – Official Daihatsu

This commercial uses pop-style animation to show how Daihatsu’s Move supports various aspects of daily life.

It depicts a nighttime scene under a starry sky, and by overlapping it with shots of people taking in the cityscape, it creates a stylish atmosphere.

The song that further accentuates this stylish vibe is Tatsuro Yamashita’s “MOVE ON.” It gives the impression of gentle city pop, and its refreshing sound has a calming effect.