[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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[Topic] An Incredibly Stylish Commercial Jingle: The Secrets Behind the Catchy Track (41–50)
RIDE ON TIMETatsuro Yamashita
This is a tie-in song for Maxell’s cassette tape commercials that dominated the music scene of the 1980s, and a work that marked a turning point in Tatsuro Yamashita’s career.
Drawing attention alongside the TV commercials filmed on location in Saipan, it reached as high as No.
3 on the Oricon Weekly Singles Chart.
Based on a blend of pop and rock, the track weaves in elements of funk and soul, with a pleasantly resonant brass section adding vibrant color.
The presence of the alto saxophonist’s solo is overwhelming, and the melodious phrases in the bridge seize the listener’s heart and won’t let go.
It’s the perfect song for boosting an open, liberated mood—ideal for driving scenes or summer parties.
Topic: An ultra-stylish commercial song. The secret behind the intriguing track (51–60)
What’s New?Dara Sedaka
In 1996, when DVDs first appeared, a Panasonic commercial featured Hank Jones performing “What’s New?” composed by Bob Haggart.
The commercial also included Dara Sedaka, who showcased her beautiful singing voice.
This song has been covered by numerous musicians over the years, with well-known versions by Linda Ronstadt, Helen Merrill, and John Coltrane.
Theme from New York, New YorkFrank Sinatra
The song you often hear in Kirin Ichiban Shibori commercials was created as the theme for the 1977 film “New York, New York.” It was originally sung by Liza Minnelli, but the version covered by Frank Sinatra later became the most well-known.
It’s said to have been used in the Ichiban Shibori commercials since 2012.
For some reason, that relaxed brass sound perfectly fits the vibe of a beer commercial, doesn’t it?
OctaneAtomic Drum Assembly
The commercial titled “Apple News Flash,” which conveys the appeal of products newly announced at Apple’s September 2023 event.
It showcases the strengths of three products—iPhone 15 Pro, iPhone 15, and Apple Watch Series 9—alongside stylish, slideshow-like visuals.
The background music is “Octane” by Atomic Drum Assembly.
Despite its electronic sound, the track features a somewhat folk-inspired beat that makes it irresistibly catchy.
Night of OsmanthusMushroom Empire
A SUUMO commercial packed with all sorts of “firsts,” starring Moka Kamishiraishi.
From her first time living alone to the many first experiences that come with it, the ad is exciting for viewers to watch.
The commercial song features Kinoko Teikoku’s “Kinmokusei no Yoru.”
808Suchmos
This is a captivating disco-funk style track full of urban sounds.
Its groovy, danceable rhythm grabs listeners and won’t let go.
The lyrics skillfully weave in satire and social commentary, sounding an alarm about the information overload of modern times.
Released by Suchmos in February 2018, it was featured in Honda’s VEZEL commercial.
The comfortable beat driven by the synthesizer bass and the fusion with jazzy sounds make it a song that will soothe you in a city café.
It’s perfect for relaxing at home or creating a stylish atmosphere—be sure to give it a listen.
Kiss & CryHikaru Utada
As part of the FREEDOM-PROJECT, this is one of the commercials that aired between 2006 and 2008.
The animation, created with Katsuhiro Otomo—known as the author of Akira—was used, and many viewers likely paid close attention to its animation style and story.
Even now, watching it is exciting—it’s a captivating commercial.
The BGM features Hikaru Utada’s 2007 release “Kiss & Cry,” a love song with strikingly unique lyrics that even include the words “Nissin Cup Noodles!”