[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track

Original songHUGEN

Introducing a refreshing, easy-drinking taste that’s perfect for Okinawa’s climate, this is the commercial for Orion The Premium titled “This is Okinawa’s Premium.” The scene of someone enjoying a beer with the clear blue sky and sea in the background is especially striking.

The entire CM conveys a calm, gentle mood, and the BGM plays a key role in creating that atmosphere.

The track is an original piece made for the commercial by HUGEN, a music project that produces songs by integrating various musical styles with a foundation in electronic music.

LITimase

This is a commercial for pull-on pants released as the first installment of the “GU meets imase” campaign.

The dance-focused visuals clearly convey that, while stylish, they’re easy to move in and effortless to wear.

The background music features “LIT,” an original track imase created specifically for this CM.

With its up-tempo, danceable vibe, it’s a song that feels energizing just by listening.

Wild Child（Main）Al Rudd

This is a commercial introducing the 50th anniversary of the Golf, one of Volkswagen’s most popular models.

It’s a model loved across generations, and the tagline “It hasn’t just been a trend—it’s become a culture” will likely resonate with many people.

The background music is Al Ladd’s “Wild Child (Main),” a cool track reminiscent of garage rock, with a striking guitar phrase.

L-O-V-ENat King Cole

Nat King Cole – L-O-V-E (Lyric Video)

After Michiko Kichise’s pure love for beer is shared, here’s a commercial that might just make you fall for a lemon sour made with gin, GINON.

Just by watching this ad, even die-hard beer lovers might be tempted to give it a try.

The background music features a cover version of Nat King Cole’s signature song, “L-O-V-E.”

Don’t Cha ft. Busta RhymesThe Pussycat Dolls

The Pussycat Dolls – Don’t Cha (Official Music Video) ft. Busta Rhymes

Galaxy Z Flip5: Join the flip side. Come on, to the freer side. | Samsung

In the Galaxy Z Flip5 commercial titled “Now, Toward Freedom,” it’s highlighted that “With the Galaxy Z Flip5, you can even do things like this!!,” showcasing capabilities that weren’t possible with previous smartphones.

The stylish visuals are accompanied by a high-sense BGM: an arranged version of “Don’t Cha ft.

Busta Rhymes” by The Pussycat Dolls.

The mood differs greatly from the original track, giving a more refined impression.

Make sure you study up, okay?I wish it could stay midnight forever.

ZUTOMAYO - “Study Me” Music Video (Zutto Mayonaka de Iinoni. - O Benkyou Shitoite yo)

This commercial features Zutomayo’s 2020 track “Study Me,” and includes four appearances by Nira-chan, who appears in Zutomayo’s music videos.

They run around the city in sneakers, jump, and sometimes leap from high places.

It’s as if the four Nira-chans are showing us the sneakers’ functionality and durability.

The song’s lyrics portray the familiar emotions of someone in love—thinking about the person they like and wishing those feelings would be understood.

Heard Somebody WhistleJay-Jay Johanson

Heard Somebody Whistle

This is a commercial that closely follows the Apple Vision Pro’s manufacturing site, showing how its form takes shape.

It focuses on the visuals, clearly depicting each part being made in the factory and then assembled.

The smoothing of the surfaces is particularly striking, conveying a strong sense of meticulous attention to detail.

The gentle sound of ‘Heard Somebody Whistle’ also seems to emphasize the pursuit of a soft, comfortable fit.