Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs. Popular commercial songs (71–80)
Sexual Violet No. 1Masahiro Kuwana
Masahiro Kuwana’s “Sexual Violet No.
1” was released in 1979 and is one of his signature songs.
The lyrics have a sexy vibe, seemingly singing about a man–woman relationship, and combined with the guitar-driven, powerful sound, they convey a unique, forceful image.
One reason the song became a hit was its use in a Kanebo commercial, which is said to have boosted Kuwana’s popularity.
The structure, with the title repeated in the chorus, leaves the song name firmly imprinted in your mind.
From the Orange Village to SpringLily
Lily’s “From Orange Village to Spring” is a song released in 1976, included as the B-side of “Ie e Oide yo” (“Come Home”).
Set to a gentle sound that evokes elements of country music, it portrays the calm scenery of a village.
The song’s rhythm has a buoyant lightness, and the overall gentle yet cheerful atmosphere conjures a sense of love for one’s hometown.
As a commercial jingle, it’s best known for being used in a Shiseido ad, where the music and visuals together depict the rising excitement as the season turns toward spring.
Morning of PartingPedro & Capricious
Pedro & Capricious’s “Wakare no Asa” (Morning of Parting) was released in 1971 and is known as one of the group’s signature songs.
The original is “Was Ich Dir Sagen Will” by Austrian singer Udo Jürgens, to which Rei Nakanishi added Japanese lyrics for this version.
The sound leans strongly toward kayōkyoku, giving it a different vibe from the original, and over this powerful arrangement the sorrow of parting is sung.
Because the song conveys a kind of strength that tries to shake off loneliness, when it’s used in commercials it tends to create an impression of emphasizing the power to move forward.
Shining dayNiziU
This is a commercial for Kao’s facial cleansing powder, suisai, highlighting how it addresses skin concerns like clogged pores and greasiness.
It begins with NiziU members talking about their skin troubles, which are then shown being effectively muted by suisai.
The bright, uplifting mood of the solution taking shape is further emphasized by NiziU’s song “Shining day.” The fresh sound and cheerful vocals overlap to convey a positive feeling, as if stepping forward into the future.
Flower DuetLéo Delibes
Introducing CHANEL’s new CAMÉLIA FUTURA—this commercial shows the kind of look you can achieve with it.
Against a backdrop of softly unfurling flowers, we follow Kim Minji’s expressions, moving from a serious gaze to a powerful sense of confidence.
The music that further accentuates the gentle visuals highlighting this makeup is the “Flower Duet.” The operatic vocals layered over a grand orchestral arrangement are striking, and the powerfully beautiful singing conveys an emotion akin to hope.
IS THIS LOVEXG
This commercial spotlights people who are giving their all—starting with the girl group XG—and also portrays ANESSA’s commitment to supporting them.
A key point is that it shows not only serious expressions but moments of enjoyment as well, powerfully conveying the message that having fun leads to stronger performance and a more fulfilling experience.
The song that further underscores this stylish yet powerful vibe is XG’s “IS THIS LOVE.” Riding on a strong rhythm, their airy vocals create a fresh sense of dynamism, as if stepping forward into a bright future.
Time, stop.Eikichi Yazawa
Eikichi Yazawa’s “Tokiya Tomare” (Stop, Time) was released in 1978 and is a highly popular song that has been covered by various artists.
An interesting point is that after the catchphrase “Stop, time” was decided, Shiseido set out to create a campaign song, which led to the request being made to Yazawa.
The gentle band sound layered with vocals that carry a touch of sadness conveys a sensual atmosphere.
Given its origins as a Shiseido campaign song, the structure strongly evokes images of romantic relationships, which leaves a striking impression.