Cosmetics commercial song. Popular commercial jingle.
You often see cosmetics commercials when watching TV, and many feature beautifully produced spots with actresses, so they really catch your eye.
You can also sense the care put into the music that builds the commercial’s world alongside the visuals, with songs from various genres and moods chosen to match the brand image and target audience.
In this article, we’ll introduce, all at once, the songs used in cosmetics brand commercials!
Use it to find the tracks you heard on TV that caught your attention.
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Cosmetics commercial songs. Popular commercial songs (31–40)
PrologueHit+Run
This is a commercial introducing the Le Lift series cream and under-eye sheet mask.
The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.
The way various sounds layer over a minimal beat is breathtaking.
It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.
Lips, speak passionately of youMachiko Watanabe
This commercial features a moving narration that focuses on the beauty everyone possesses.
Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.
The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.
It’s cute, you know.Koresawa
This commercial promotes CANMAKE’s 40th anniversary, expressing how the brand has supported all kinds of “cute” for many different people.
Everyone works hard in their own way each day, and the ad brightly portrays how CANMAKE helps realize a style of cuteness that fits each person’s life.
The song that further highlights the “cute” depicted in the visuals is Koresawa’s “Kawaii Mon.” The sparkling sounds in the track are striking, and the lyrics, which depict everyday life for girls, convey a positive attitude toward pursuing cuteness.
Original songNako Yabuki
This commercial features Nako Yabuki using DHC’s tinted lip balms and moisturizing lip creams, showcasing their effects.
The key point is the variety of lip products, which conveys the fun of getting closer to your ideal lips.
They’re introduced with a light, catchy song, further expressing ease of use, enjoyment, and a positive, uplifting feeling.
The compact size is also highlighted, emphasizing how easy they are to incorporate into everyday life.
FREEKY (from Koichi Tsutaya)Ai Otsuka
This commercial warmly showcases how DHC’s medicated lip cream supports many people in their daily lives.
The song that further emphasizes the ad’s warmth and refreshing feel is Ai Otsuka’s “FREEKY (by Koichi Tsutaya).” As the title suggests, music producer Koichi Tsutaya handled the composition and arrangement, creating a light, breezy atmosphere.
The lyrics by Ai Otsuka are another striking element, expressing a positive message about moving forward as your true self, conveyed through both the sound and her vocals.
Cosmetics commercial songs. Popular commercial songs (41–50)
Future Beauty ArpeggioRobin Leclair
It’s a commercial that emphasizes the hues and luxury of Chanel’s 31 Le Rouge by layering them with clothing.
In a room lined with various Chanel items, we see the lipstick being used, and the model’s posture and expressions convey a strong sense of confidence.
The music that underscores the strength and confidence depicted in the visuals is Robin Leclerc’s “Future Beauty Arpeggio.” Centered on digital tones that evoke a floating sensation, the track also expresses power where the beat hits strongly.
As Time Goes ByYuga
In the “The East is Beautiful” version, a Japanese woman stands in a river surrounded by great nature, and with the single line “The East is beautiful,” the spot simply yet powerfully highlights the beauty of East Asian people.
In contrast, the “One Line” version emphasizes that, unlike other brands that offer multiple product lines within their ranges, Domohorn Wrinkle provides a single line designed to suit everyone’s skin.
Both commercials convey the brand’s strong conviction and confidence.
The BGM is “As Time Goes By,” gently sung by Yuga.
Since both Japanese and English lyrics are used, be sure to listen closely and compare them.