A roundup of cram school commercials: from encouraging messages to funny ads
When you watch TV, you see a lot of cram school commercials, don’t you?
They range from ads that celebrate the hard work of test-takers, to those that portray youthful dramas, to ones with a fun vibe.
So there may be quite a few people who have a cram school commercial they’d like to watch again.
In this article, we’ll round up and introduce a variety of cram school commercials all at once!
We’ve also gathered commercials that drew attention for their songs and featured performers, so be sure to check them out.
Compilation of cram school commercials: from motivational messages to funny ads (1–10)
KUMON “What kind of person is a Kumon Instructor?” versionNEW!Aya Ueto
This commercial promotes how appealing KUMON is by sharing impressions from children who attend.
Presented like a roundtable with Aya Ueto and the kids, the discussion focuses on KUMON instructors.
As they cheerfully talk about what happens at KUMON and how the teachers support them, you can feel a sense of fulfillment.
The fact that the children speak with smiles also gives the impression that it reassures parents.
KUMON 'What’s the big deal!? KUMON' VersionNEW!Aya Ueto
This commercial promotes how KUMON supports children’s academic ability and confidence, leading directly to their growth.
By showing children in the classroom excited to see new worksheets and learning on their own, it expresses growth.
A key point is that the problems are tailored to each child, conveying the idea that they can grow in their own way.
Aya Ueto’s gentle narration also gives the impression of a positive, supportive stance toward children.
KUMON: “Even When You Grow Up, No Problem!” Version / “Even When You Grow Up, No Problem! – Preschool” VersionNEW!Aya Ueto
This commercial highlights how the experience of solving problems and gaining knowledge at KUMON leads to each child’s confidence and growth.
It shows that study content can be matched to various grade levels, enabling any child to accumulate many moments of “I did it.” The smiles of the children are the most important point, and it also conveys that gaining such confidence enriches their everyday lives.
With Aya Ueto’s cheerful narration, the content delivers a message of moving forward and growing in a positive way.
Kawaijuku High School Green Course: “At Kawai, classes start in January.”
This commercial announces that Kawaijuku’s High School Green Course begins in January and expresses their commitment to supporting students so they can attend the universities they want.
It powerfully conveys, with vibrant imagery, their determination to fully back students so they won’t have to feel “I didn’t make it in time.” The song that further accentuates the momentum portrayed in the video is Garari’s “Tooi Sora ni wa” (“In the Distant Sky”).
The strongly resonant rhythm is striking, evoking the image of moving forward step by step.
Yoyogi Seminar, Yozemi Satellite Prep School: 'How High Schooler Makino Takes on the Challenge'
This is a commercial that clearly promotes Yozemi Satellite Prep School—appealing for letting you take classes even if there isn’t a Yoyogi Seminar campus nearby—using animation as well.
It emphasizes the fusion of support from local cram schools with Yozemi’s high-quality lessons, expressing how studying becomes more enjoyable.
Further highlighting the warm atmosphere depicted in the visuals is the song gently sung by Iro-san.
The band sound, which gradually builds from a gentle mood, together with the clear, transparent vocals, conveys a positive, forward-looking attitude.
Tutor Try: 'Student Voice A' Version / 'Student Voice B' Version
If you watch this commercial featuring testimonials from students studying with Try, you’ll clearly see how Try offers one-on-one support tailored to each learner.
It highlights the benefit of having the same teacher continuously guide you, allowing instruction to match your own pace and needs.
That sense of “being truly seen and understood” naturally boosts motivation.
Kawaijuku 2025 Academic Year Common University Entrance Test Trial “Announcement” Edition
This is a commercial from Kawaijuku announcing a trial of the Common Test for University Admissions aimed at first- and second-year high school students.
At the beginning of the ad, it features comments from students who discovered their own challenges by taking the trial, which gives you hope that “if you just try it once, something might change.” It’s a commercial that conveys the importance of starting preparation early with an eye on the entrance exams.