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[Going Viral!] A Special Feature on the Cute Songs Used in Commercials
When you’re watching TV commercials, don’t you ever come across a wonderful song that really resonates with you? Upbeat, cheerful tracks in particular are striking and tend to stick in your head.
In this article, we’ll introduce a roundup of cute songs that have been featured in commercials.
Along with tracks by idols and singer-songwriters, we’ve included a variety of songs both old and new, including original music made specifically for commercials.
If there’s a song you heard in a commercial that caught your interest, be sure to look for it here.
[Buzzing Topic!] A Collection of Cute Songs Used in Commercials (1–10)
Original songCharan-Po-Rantan
This commercial highlights Aerial’s light, airy texture and irresistible flavor—once you start eating, you can’t stop—through the presence of Alice Hirose.
The cheerful scenes of her happily snacking together with the mascot character “Airiss” also convey how easy it is to enjoy in everyday life.
Further accentuating the relaxed, fun atmosphere is the song by Charan-Po-Rantan.
It’s a playful parody of the children’s song ‘Shōjōji no Tanukibayashi,’ lightly singing about Aerial’s appeal and expressing the joy it brings.
It’s cute, you know.Koresawa
This commercial promotes CANMAKE’s 40th anniversary, expressing how the brand has supported all kinds of “cute” for many different people.
Everyone works hard in their own way each day, and the ad brightly portrays how CANMAKE helps realize a style of cuteness that fits each person’s life.
The song that further highlights the “cute” depicted in the visuals is Koresawa’s “Kawaii Mon.” The sparkling sounds in the track are striking, and the lyrics, which depict everyday life for girls, convey a positive attitude toward pursuing cuteness.
Love CirculationKana Hanazawa
This commercial features Hono Tamura, who’s swamped with work, refreshing herself by drinking TEA from the Craft Boss world and showing off a dance to the music.
The song playing in the ad is “Ren’ai Circulation,” sung by Kana Hanazawa.
It’s a track well known as an opening theme for the anime Bakemonogatari.
The song’s charm lies in its catchy, familiar chorus melody, and many fans are captivated by her vocals.
It’s a tune that’s sure to stick in your head after just one listen.
Kiss Me PatissierCANDY TUNE
This commercial expresses the Japanese ambiance and sense of luxury conveyed by Iyemon by layering it with CANDY TUNE’s light, breezy performance.
By presenting traditionally rigid elements—such as Japanese costumes and lyrics in classical language—in a lighthearted way, it also conveys how easy Iyemon is to drink.
The original song used here, sung in classical Japanese, is CANDY TUNE’s “Kiss Me Patissier.” It’s a cute, patissier-themed track where love is sung joyfully, clearly conveying a positive feeling.
daylightCUTIE STREET
It portrays, through the members of CUTIE STREET, that shining on stage requires hard work—and also conveys that EMAKED supports that effort.
The idea that EMAKED helps you gain confidence in your cuteness and turn it into the power to step onto the stage is expressed with a strong, empowering vibe.
The song that further emphasizes this forward-driving energy is CUTIE STREET’s “daylight.” Its sound features a prominently resonant band arrangement, and when layered with determined lyrics, it evokes an image of charging straight toward the light.
CharlotteWednesday Campanella
This commercial depicts everyday life with different people having chocolate by their side, expressing how it supports each person’s happiness.
Whether they’re working hard or spending time with friends, the smiles brought by chocolate in every scene convey a straightforward sense of deliciousness and joy.
The song that further highlights the happiness and uplift brought by chocolate is “Charlotte” by Wednesday Campanella.
With the impression of powerful, beat-driven dance music—and lyrics that convey a sense of glamour—it evokes images of fun and happiness.
mirrorFRUITS ZIPPER
This commercial promotes how great value Haruyama’s Freshers Set is, pairing that message with Natsuki Deguchi’s bright smile.
They playfully present the 29,900 yen price as “niku-kyuun,” putting on cat paws to convey it, which really expresses a happy vibe.
Enhancing the cheerful atmosphere depicted in the visuals is the song “Kagami” by FRUITS ZIPPER.
With its light rhythm, sparkling sound, and cute layered vocals, it clearly delivers a positive feeling.