Dai-ichi Life: Bonds of Reassurance — “A Lifelong Partner: Two Plush Toys” EditionRina Onogi

Dai-ichi Life Commercial - Rina Onogi

This is the Dai-ichi Life Insurance commercial “A Lifelong Partner: The Two Plush Toys,” featuring actress Rina Onogi.

Originally aired in 2015, the ad depicts the growth of a young girl as she is lovingly watched over.

The Mickey Mouse plush she received when she was little—her cherished toy—is always by her side through good times and bad, witnessing her journey into adulthood.

And when the girl becomes an adult herself, she gives her own child a Minnie Mouse plush… That’s the story.

Do you also have something like that in your life—a plush toy or a treasured item you’ve held dear?

Dai-ichi Life Health Check Discount “Health Check Discount Song♪” VersionMio Imada, DAIGO

Health Check Discount “Health Check Discount Song♪” Version (15 seconds)

This is the “Checkup Discount Song♪” spot from Dai-ichi Life Insurance featuring DAIGO and Mio Imada.

Though DAIGO is well-known from variety shows, he’s the vocalist of the rock band BREAKERZ, and in this commercial he showcases his singing voice.

In what appears to be an office setting, he gently sings to people holding their health checkup results.

Mio Imada stays close by and provides the narration.

As he sings, he recommends simply submitting your health checkup results—a commercial with a slightly musical-theater feel.

Dai-ichi Life Bright Way: 'What is Bright Way? Umbrella' EditionEmi Takei, Masahiro Higashide

Emi Takei CM Dai-ichi Life 'What is Bright Way? Umbrella' version

This is the 2014 commercial titled “What is Bright Way? Umbrella,” featuring Emi Takei and Masahiro Higashide.

The ad compares insurance coverage—illnesses and risks—to a colorful set of seven umbrellas.

Emi Takei walks among the umbrellas, then gathers them together into one large umbrella to highlight comprehensive coverage.

In the story, Takei serves as a navigator who explains insurance, while Higashide is the one being taught; in the end, the two of them step together under the large umbrella.

Dai-ichi Life 'Step Jump' VersionMio Imada

“Step Jump” 30-second version

Have you checked out Dai-ichi Life’s commercial “Step Jump”? In it, Mio Imada introduces the product with staging that feels like a retro video game.

The background music shifts to a game-like sound to match, and there are touches that blend game visuals with live action—the details are crafted with great care.

Dai-ichi Life: “Towa Support by Dai-ichi Life Insurance”Ikusaburo Yamazaki, Mio Imada

Towa Support by Dai-ichi Life Insurance (30 seconds)

This commercial features Ikusaburo Yamazaki and Mio Imada highlighting the importance of insurance in a uniquely atmospheric setting where they present forecasts for the future.

Just like a weather report, uneasy predictions like clouds and rain appear in Yamazaki’s future forecast, illustrating that having insurance provides peace of mind even in difficult times.

His comical expressions are memorable—being buffeted by rain and wind, then looking relieved under an umbrella or when the sun breaks through.

Dai-ichi Life: “Discovery! The Tamaran Aliens — Choco-Choco Kakinzei”Mio Imada

Mio Imada Dai-ichi Life Happiness Story 'Discovery! Tamarane Aliens ~Choco Choco Savings Plan~' TV Commercial

This commercial proposes solutions for people who struggle to save money because small charges for apps and the like add up.

By using a playful character called the “Tamaran Alien,” it softens the stiff, serious image of money worries and offers a gentle resolution.

With Mio Imada kindly standing by those concerns and then offering suggestions, the ad conveys a sense of hope for solving them.

By conveying the service’s features lightly and clearly, it also emphasizes a positive feeling—encouraging viewers to start using the service without hesitation.

Dai-ichi Life “Towa Support” VersionMio Imada, Ikusaburo Yamazaki

Towa Support by Dai-ichi Life Insurance (30 seconds)

This piece introduces, with a lighthearted tone, the situations where Dai-ichi Life’s Towa Support can be helpful.

Like a morning show weather segment, future forecaster Mio Imada reports on Ikusaburo Yamazaki’s outlook.

It depicts the idea that we never know when the balance between health and money might tip—and precisely because the future is uncertain, preparation is essential.

The changing expressions on Ikusaburo Yamazaki’s face are a memorable highlight, clearly conveying the reassurance of Towa Support as anxiety turns into peace of mind.