Daihatsu offers a wide lineup of vehicles, including kei cars, compact cars, and crossover SUVs.
One hallmark of the brand is its many commercials that resonate with younger audiences.
They often feature songs by trending domestic artists or covers of classic hits, so the CM songs frequently draw attention.
In this article, we’ll introduce Daihatsu’s commercials, touching on both the cast and the background music.
If there’s a commercial you saw somewhere and were curious about, be sure to check out this article.
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Daihatsu commercials roundup: cast and background music are captivating too! (1–10)
Daihatsu Taft “The ‘Not-Cute’ Kei SUV”NEW!Eita Nagayama, CUTIE STREET
Eita Nagayama and CUTIE STREET bring you Taft’s rugged power! By highlighting its design and off-road capability as a genuine light SUV, they show it’s got plenty of appeal beyond just being cute.
The tough charm of its boxy body really stands out.
In the background, a parody of “Isn’t it enough to just be cute?” plays.
With its pop melody, the commercial makes you want to head out for a drive!
Daihatsu “From the Little Things” VersionNEW!
Featuring our employee Mr.
Yura himself, this commercial humorously portrays the simple, everyday act of talking face-to-face.
The contrast between the serious theme and the over-the-top production is really entertaining, isn’t it? Through our commitment to what only a small team can do, it conveys our genuine dedication to building better cars by valuing small insights.
Daihatsu Corporate Advertisement: “Ventilation” EditionNEW!
In an office blasted by impossibly strong winds, the sight of Daihatsu employees working earnestly is surreal and funny, isn’t it? It’s a captivating commercial that delivers Daihatsu’s sincere commitment to becoming “a company with good ventilation” along with a dose of humor, isn’t it?
Daihatsu Taft “Endless Tough” Version
The “Endless Tough” segment is a commercial that showcases the appeal of the Taft, a kei car with an active look.
Scenes of it powering through off-road terrain and parked beside a campsite clearly convey the vehicle’s concept.
The BGM features “RIDE TOUGH!” by THE BAWDIES, written specifically for this CM.
Its rock ’n’ roll–infused sound and driving, high-speed melody are striking and cool.
Daihatsu Taft ‘Set Yourself Free’ VersionElaiza Ikeda
It’s packed with the excitement that makes you want to step a little outside your everyday routine and choose your path on a whim.
Elaiza Ikeda drives the Daihatsu Taft, and her natural expressions as she enjoys taking detours are so captivating! The memorable song playing in the commercial is an original track for the CM, sung by Elaiza Ikeda herself.
Daihatsu New Charade (1985–1986)George Clooney
The 1980s Daihatsu Charade commercial is known for featuring George Clooney, who is now active in Hollywood.
It stylishly showcased the refined design and the appeal of a compact car.
Adding color to the ad was Seiko Matsuda’s “Tenshi no Wink” (Angel’s Wink).
The bright, buoyant pop sound crafted by Ami Ozaki harmonized perfectly with the youthful, upbeat atmosphere of the commercial.
Released in 1985, the song is a classic that sweetly sings of the excitement of love, and it’s recommended as a driving soundtrack or for times when you want to lift your spirits.
Daihatsu Move “This Move at This Price” EditionKoji Yamamoto
Daihatsu’s Move grabs attention with its comical chants and slide-door dance.
Priced from 1,358,500 yen, it’s the most affordable kei passenger car with sliding doors and a confident creation that enhances everyday usability.
Along with the catchy original song from the commercial, imagine a convenient and comfortable daily life.