A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
Compilation of detergent and fabric softener commercials: from friendly, relatable spots to funny ones (1–10)
Kao Attack: 'A 30-Year-Old’s Challenge' VersionKeisuke Honda, Naomi Watanabe, Shintaro Anba
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.
Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
P&G Ariel “Gel Ball Pro Indoor Drying Completely Easy Amazing Detergent” / “Ariel Gel Ball Pro Graduation from Liquid Detergent” / “99% Whole Washer Disinfection Triple Sterilization”NEW!Mio Imada, Koji Yamamoto
It’s a funny commercial featuring Koji Yamamoto, who says “Ariène!” and doesn’t believe in Ariel’s effectiveness, and Mio Imada, who replies “It’s Ariel!” while showcasing its powerful results.
They strongly highlight the appeal of Ariel’s products, including deodorizing power, cleaning performance, and ease of use.
Kao Humming Flair “The Ultimate Fragrance Experience” / “Easy to Dissolve” / “Birth”NEW!Satomi Ishihara
This commercial highlights the launch of Aroma Beads from Humming Flair and carefully conveys their appeal.
Through Satomi Ishihara’s presence, it portrays the exquisite fragrance and ease of use.
The image of the scent gently spreading and her blissful expression when she senses it both convey the high quality.
LION Soflan Aroma Rich Aroma Trip “Ellie” Version / “Claire” Version / “Diana” Version / “Juliet” Version / “Leila” VersionNEW!Suzu Hirose
This Aroma Rich commercial featuring Suzu Hirose introduces the product lineup in a story-like format.
Each fabric softener scent is named after a woman from overseas, and each ad begins with the line, “Today I’m going out with ____,” unfolding as if you’re traveling with a friend.
In a calm, narrative tone, it presents the characteristics of each fragrance and the moods they evoke.
P&G Lenor Happiness “Happiness Within a 30 cm Radius”Haruka Ayase
This commercial portrays how the scent of Lenor Happiness spreads clearly to those around you, expressed through the everyday lives of various people.
It shows how the fragrance extends within a 30 cm radius and how that leads to everyday happiness, narrated by Haruka Ayase.
Enhancing the gentle, happiness-filled mood of the visuals is Kana Nishino’s song “Kimi ga Suki.” The tender vocals layered over the soothing sound are striking, and together with the lyrics that convey heartfelt feelings, they evoke an image of savoring happiness.
Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”NEW!Tori Matsuzaka, Yosuke Sugino
In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.
It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.
By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.
LION Soflan Aroma Rich 'Undeniable Fragrant Bliss' VersionNEW!Suzu Hirose
This commercial promotes Soflan Aroma Rich’s fragrances that bring happiness to everyday life, conveyed through Suzu Hirose’s presence.
It depicts the scent wafting from clothing and how it naturally brings a smile to those who experience it.
Her content expression before going to bed also suggests that the fragrance lasts well over time.