A roundup of doda commercials: Memorable ads that encourage career changes
Many people may find that the striking visuals and heartfelt messages in doda’s commercials have prompted them to think about how they work and their future.
doda’s commercials depict “work” from various angles in step with the times, and the relatable stories and featured performers are drawing attention.
In this article, we take a closer look at the performers in doda’s commercials and the messages they convey.
You might find information about that commercial you’ve been curious about, so be sure to check it out!
Doda commercial special feature: Memorable commercials that encourage career changes (1–10)
doda If you’re going to make a change, now’s the time. “Your Potential” version / “Expanding Options” versionNEW!Takumi Kitamura
This commercial depicts the moment that makes the two characters for “job change” pop into someone’s mind.
The protagonist is played by Takumi Kitamura, an actor and singer.
Even when he tackles work with a positive attitude, he’s dismissed with “there’s no precedent,” and he’s so swamped every day that upskilling feels like a distant dream.
In the midst of that, Kitamura learns about doda through his smartphone and from acquaintances, and he realizes his own potential and that he actually has a wide range of options.
If you choose doda, doda “Used by one out of two people” versionNEW!Kento Hayashi, Takumi Kitamura
As Takumi Kitamura wonders which job-change site is best, Kento Hayashi, an advisor from doda, tells him that the more job listings there are, the more options he’ll have.
Thanks to its large number of postings, it seems that nowadays one out of every two people uses doda.
Hayashi demonstrates “one in two” with a trick that isn’t really a magic trick, but Kitamura seems more distracted by his smug look than by the information itself.
If you choose doda, doda “You can use both” versionNEW!Kento Hayashi, Takumi Kitamura
This commercial introduces one of doda’s strengths: with a single registration, you can use both the job search site and the recruitment agency.
When Kento Hayashi appears as an advisor and strikes an unexpected pose, Takumi Kitamura, playing a man struggling with a career change, tightens his face and mutters, “Looks like fun…” The mismatch and temperature gap between the passionate Hayashi and the cool Kitamura will make you chuckle.
If you choose doda, the doda “Agent Appears” versionNEW!Kento Hayashi, Takumi Kitamura
This commercial features Kento Hayashi as a doda advisor who eases the anxieties of a man struggling with a job change, played by Takumi Kitamura.
Fired up with passion, Hayashi leans in and forgets about personal space, prompting Kitamura to pull back a bit with a “Too close.” Even so, Hayashi doesn’t waver and highlights doda’s strengths with some quirky poses, though he still earns a wry smile.
You can’t help but feel a little sorry for him, but you also understand how Kitamura’s character feels…
dodaX “X Career-Gallery Yuta Tabuse” versionNEW!Shun Oguri, Yuta Tabuse
This is a commercial where Shun Oguri introduces the career of basketball player Yuta Tabuse.
After playing for a corporate team in Japan, Tabuse went to the NBA, and upon returning home, he excelled in the Japanese league.
He is presented as someone who constantly challenged himself with a drive to improve, and Tabuse himself says, “It’s up to me to turn my choices into success.” It was a commercial for dodaX, a high-class career change service.
doda “Martin Luther King” VersionNEW!Go Ayano
It starts with a scene of Go Ayano reflected in a restroom mirror, and after the lights flicker, the mirror shows a younger version of Ayano.
The Ayano in the mirror isn’t the refined, confident figure he is now; he looks pressed for time, as if something is chasing him.
It seems the reflection shows Ayano before he changed jobs.
In the background, Dr.
King’s famous speech plays, expressing that the result of pursuing his dream and taking action is the Go Ayano we see today.
Doda “Introducing Dūda-ko” EditionNEW!Kyoko Fukada
In this commercial, Kyoko Fukada appears as “Dooda-ko,” an adult career counselor.
She explains that because changing jobs has become the norm, it’s all the more important to have someone to consult—and she recommends doda as that partner.
It’s a clear ad that conveys the idea that “it’s best to use doda for career changes.”