A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
[Heartwarming] Moving CM songs. Popular commercial songs (1–10)
Marimo Holdings: The Moment and the Eternal
I want to be with you, not with a bouquetNEW!Ayaka
I want to be with you, not with a bouquet
Moment and Eternity TV Commercial (30 seconds)
This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.
As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.
The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.
SUKIMASWITCH – “Sunny with Occasional Clouds” Music Video: SUKIMASWITCH – HARETOKIDOKIKUMORI Music Video
Sports Depot / Alpen Black Friday Sale
This is a song used to underscore a commercial for Sports Depot and Alpen’s Black Friday sale that straightforwardly highlights what products are on offer, emphasizing that direct, no-nonsense vibe.
With its bright, mid-tempo sound by Sukima Switch, it evokes a sense of hope looking toward the future.
In interviews, they’ve also mentioned that their experience of the Great East Japan Earthquake is reflected in the piece, instilling the importance of human bonds amid hardship and the will to move forward.
The lyrics, which overlay scenes of nature with human interactions, are also striking and convey a sense of progressing toward a brighter future.
Laguna Ten Bosch Laguna Illumination: Carnival of Light and Water
Stars are falling.NEW!Centimillimental
Sentimental - “Hoshi ga Furu” (Falling Stars) Music Video
2025 Lagunasia Illumination 'Carnival of Light and Water' TV Commercial
Centimillimental’s “Hoshi ga Furu” is set to be released in 2025—a poignant song that evokes wintry scenery.
The build-up toward the chorus is striking; as the sound gradually gains power, you can really feel the swell of emotion.
The lyrics portray a sadness that mirrors the sound, with lingering attachment and bravado expressed powerfully, creating a moving atmosphere while highlighting the pain.
As a commercial song, it’s featured in the Lagunasia Illumination ‘Light and Water Carnival’ CM, where its grand sound underscores the event’s sense of awe.
Kirin Afternoon Tea “The Night Before the Miracle”
INEW!Mrs. GREEN APPLE
Watashi
Kirin Gogo no Koucha “The Night Before the Miracle” 60-second version
On a cold winter night illuminated by dazzling lights, there’s a warm-hearted commercial where Ren Meguro brings Kirin Afternoon Tea to Mrs.
GREEN APPLE as they perform on the street.
The song they’re playing in the video is “Watashi.” It’s a gentle, piano-driven ballad whose sound gradually expands as the track progresses, conveying a swell of emotion.
The lyrics depict a winter heartbreak and the accompanying bittersweet feelings, yet the warmth of the sound also evokes a forward-looking sentiment—cherishing the memories while moving on.
Japanese Red Cross Society Red Cross Movement Month Campaign “The Red Cross is on the move! Together, we can save lives.”
Until dawnNEW!Uru
Uru “Until Dawn” #Shorts #Uru8th #UntilDawn #RedCross #UnreleasedSong
“The Red Cross is on the move!” Together, we can save lives. (60 seconds)
Uru’s “Yoru ga Akeru Made” was released in 2024 and was written specifically as a song for a Japanese Red Cross Society commercial.
The gentle sound of the piano blends with her clear, translucent vocals, conveying kindness and warmth directly.
The lyrics seem to depict hope for the future, and their expression of moving forward while believing in a brighter tomorrow gives listeners both inspiration and strength.
In the commercial featuring Mone Kamishiraishi, the initiatives of the Japanese Red Cross Society are portrayed, with the warmth of supporting others depicted in parallel with the song.
Amazon Prime Video: “What’s that thing they call ‘crying to feel better’?”
All good!NEW!Kaneyori Masaru
Kaneyori Masaru [Everything’s Alright!] Music Video
What is that thing called “crying to feel better”? | Prime Video
Kaneyori Masaru’s “Zenbu All Right!” is set to be released in 2025 and is a song that conveys positive feelings straight from the heart.
The bright, band-driven sound is layered with vocals that evoke smiling faces, giving a powerful push to anyone moving forward.
The lyrics express a message of “things will work out—believe in yourself and keep going,” offering encouragement to those who are trying their best.
As a commercial song, it’s featured in an Amazon Prime ad, where an exchange between two women conveys the idea that Prime Video lets you experience moving, emotional moments.
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