[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM songs: Popular commercial tracks (71–80)
All good!Kaneyori Masaru
Kaneyori Masaru’s “Zenbu All Right!” is set to be released in 2025, a positive song that embraces the many facets of life.
Its band sound has both drive and lightness, and the relaxed vocals add to the laid-back feel.
As the title suggests, the lyrics express an attitude of cherishing ordinary days and moving forward, while also carrying a wish for many people’s lives to go well.
Chosen as a song for an Amazon Prime Video commercial, it conveys a positive vibe that brings color to everyday life.
To Feel The FireKenta Kiritani
This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.
It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.
The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.
The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.
Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.
Footsteps ~Be StrongMr.Children
Mr.Children’s “Ashioto ~Be Strong” was released in 2015 and was written as the theme song for the film “Nobunaga Concerto.” With its gentle yet grand sound driven by resonant strings, the strength embedded in the music feels like a message calling out to the listener.
The lyrics portray steps toward the future and the feelings that accompany them, offering courage to those who are afraid to move forward.
In 2025, it was featured in a Sumitomo Life commercial; precisely because it’s such a powerful and positive song, it makes the commercial’s forward-looking spirit stand out even more.
With love from a certain futureback number
This is a song that was featured in a MOS Burger commercial aired in 2025 and released the same year as a digital single.
The song was written specifically for this commercial.
The lyrics are composed as a message sent from the future to the past.
For those who are finding life difficult right now, it may serve as a spark to nurture hope for the future.
Along with Iyori Shimizu’s gentle vocals and the calm melody line, listening to it can make you feel as if you’re being softly, kindly encouraged from behind.
ribbonOkazaki Taiiku
Okazaki Taiiku’s “Ribbon,” released in 2025, is a song written specifically for Sumitomo Mitsui Banking Corporation’s Trunk commercial.
It’s a gentle, piano-tinged ballad whose arrangement gradually expands toward the chorus, conveying a sense of positivity.
The lyrics express a resolve to set out on a journey, and the way they cherish memories while moving forward carries a message of encouragement to keep progressing.
The commercial also portrays support for business management, reinforcing the image of a song that backs new challenges.
Let's walkIkimonogakari
Ikimono-gakari’s “Aruite Ikō” was released in 2011 and was written as the theme song for the drama “Runaway: For the One I Love.” It’s a ballad with a striking acoustic guitar sound, gradually expanding in arrangement and conveying warmth.
The lyrics depict a will to move forward step by step and a call to keep trying, strongly expressing a never-give-up attitude.
In 2025, it was also used in a Shionogi Pharmaceutical commercial, further conveying the sense of moving toward the future.
Swaying feelingsZARD
This is a commercial that reminds us of the greatness of music through a scene of a mother and daughter tidying up their home.
In the middle of cleaning, the woman playing the mother finds an old MiniDisc stereo and a stack of MDs she used to use.
As she picks one up and gazes at it nostalgically, the woman playing the daughter searches for the song on Spotify and starts playing it.
Seeing her mother close her eyes the moment the intro starts and listen intently, the daughter simply says, “Nice.” Many viewers probably felt a tug at the heartstrings witnessing a timeless classic transcend generations.
By the way, the song is ZARD’s “Yureru Omoi” (“Shaking Heart”), one of ZARD’s signature tracks released in 1993.
Its distinctly ’90s, accessible melody and Izumi Sakai’s clear, beautiful vocals are utterly captivating.