[Heartwarming] Moving CM songs. Popular commercial songs

Red River ValleyLUCA

Red River Valley

Kina Yazaki and Uta Aoi: How Women Live in the 100-Year Life Era / Japan Post Insurance TV Commercial

This commercial portrays life stages, starting with footage from right after birth and moving through school days, then getting a job, marriage, childbirth, and so on.

The progress bar displayed at the bottom of the screen in step with each life stage is striking.

Set to visuals that depict a life full of ups and downs, the narration conveys Kampo Life’s commitment to being there for people throughout their lives.

The BGM for the CM features the American folk song “Red River Valley,” arranged as a soothing, easy-to-listen-to ballad sung with LUCA’s calm vocals.

I want to protect you forever.Takaya Kawasaki

Haruka Fukuhara NIVEA Kao NIVEA Deep Moisture Lip “Winter Station” TV commercial

This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.

Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.

The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.

The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.

In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.

Important personRyota Fujimaki

Important person

Commercial NIVEA Kao NIVEA Deep Moisture Lip “Meeting Up” Fumino Kimura

This is a commercial introducing Deep Moisture Lip featuring Yoshino Kimura.

After a scene where Kimura, waiting to meet a man, applies the lip balm, the ad highlights the ingredients used and its high moisturizing power.

The calm and beautiful song playing in the background is “Taisetsu na Hito” (Precious One) sung by Ryota Fujimaki.

Released in 2015, the song was originally written with only one chorus for the commercial, but lyrics and melody were later added to create a full track.

It features the familiar Nivea CM phrase “Mamoritai” (“I want to protect”), and is a warm ballad that expresses feelings for a cherished person.

ribbonOkazaki Taiiku

Okazaki Taiiku feat. Ayako Ikeda “Ribbon” Music Video

【Trunk】TVCM “Dear companies” 90sec

Okazaki Taiiku’s “Ribbon,” released in 2025, is a song written specifically for Sumitomo Mitsui Banking Corporation’s Trunk commercial.

It’s a gentle, piano-tinged ballad whose arrangement gradually expands toward the chorus, conveying a sense of positivity.

The lyrics express a resolve to set out on a journey, and the way they cherish memories while moving forward carries a message of encouragement to keep progressing.

The commercial also portrays support for business management, reinforcing the image of a song that backs new challenges.

Let's walkIkimonogakari

Ikimono-gakari “Aruite Ikō” Music Video

Miki Fujimoto shares what she ‘picked up’ from family life: ‘Suddenly, a weird dance party breaks out…’ Shionogi’s new TV commercial: “For the Ones You Love.”

Ikimono-gakari’s “Aruite Ikō” was released in 2011 and was written as the theme song for the drama “Runaway: For the One I Love.” It’s a ballad with a striking acoustic guitar sound, gradually expanding in arrangement and conveying warmth.

The lyrics depict a will to move forward step by step and a call to keep trying, strongly expressing a never-give-up attitude.

In 2025, it was also used in a Shionogi Pharmaceutical commercial, further conveying the sense of moving toward the future.

EverythingMISIA

Nissin Cup Noodles CM MISIA Red Brick Warehouse_mpeg2video.mpg

In the Nissin Cup Noodles commercial, MISIA herself sings a parody of the classic hit “Everything.” As MISIA belts it out, people run through the snow.

At first glance it’s very moving, but listen closely to the lyrics.

The opening line, “Yu irete~ yu irete~” (“Pour in the hot water~ pour in the hot water~”), will make you burst out laughing! It’s a funny ad that, in a way, is touching precisely because she sings it so earnestly.

Blue dancesRuki Kitaya

[Pocari CM] Tsubaki and Anji Ikebata become the series’ first double heroines! New Pocari Sweat commercial “Ao ga Mau” (Blue Dances). CM song: Ruki Kitaya’s “Ao ga Mau.”

The Pocari Sweat commercial, with scenes like jumping on the beach, dancing nonstop on a rooftop, and running with arms around each other, makes you think “This is youth!” no matter which moment you look at.

Even the most ordinary, trivial things are a page of youth, aren’t they? What elevates this youthful vibe to the fullest is Ruki Kitaya’s “Ao ga Mau” (Blue in Flight).

Centered on the line “Time and seasons chase after us as they run,” the lyrics portray countless scenes of youth and are truly exquisite.

The “blue” in the title “Ao ga Mau,” the blue of youth, and Pocari Sweat’s signature blue are perfectly linked!