[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving CM Songs: Popular Commercial Tunes (81–90)
A Little Love SongSalyu

This is the Mitsubishi UFJ NICOS commercial “A Mysterious 4-gram Card: Life at a Crossroads,” featuring Araki Sugo and Misaki Hattori.
A credit card is just one of many payment methods, but this ad captures moments where hearts connect through it.
What makes this warm, dramatic CM even more memorable is the BGM, “Chiisana Koi no Uta.” Originally a signature song by MONGOL800, the commercial uses a cover version by Salyu.
Her tender yet resolute vocals and the beautiful choral work make for a wonderful arrangement—be sure to listen closely.
When A Man Loves A WomanPercy Sledge


This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.
Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.
The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.
Toward the lightKaneko Ayano

It’s a commercial that conveys the sense that various constraints are gradually being lifted and that a world full of diverse expressions is beginning to return.
The idea is that by deliberately creating expressions and conveying emotions, people form connections and spark the way to a richer world.
Kaneko Ayano’s “Hikari no Hou e” is used as the BGM; its light, airy feel and bright vocals seem to further enhance the positive impression.
It also feels like a CM that communicates Shiseido’s philosophy of wanting to support rich expressions that clearly convey emotion.
Thread (cover)EXILE ATSUSHI

In Toyota Home’s ongoing series of commercials featuring Yō Yoshida as the mother and Mayu Matsuoka as the daughter, the latest installment is the “Departure” version, in which the daughter leaves home to start university.
When the mother tells her daughter—who is lost in memories—that she can always come back, it brings tears to our eyes too.
The commercial uses Miyuki Nakajima’s “Ito” as its theme song, a track that has been covered by many different artists.
When cherry-blossom hues danceMika Nakashima

This is a song that heralds the arrival of spring.
It portrays the course of love alongside the changing of the four seasons.
The beauty of the lyrics and Mika Nakashima’s clear, transparent voice resonate deeply with listeners.
Released in February 2005, the song is also included on the album “MUSIC.” In 2013, it was featured in a Kampo Seimei commercial, capturing the hearts of many.
It’s a perfect choice when you want to cherish feelings kept in your heart or sense the beginning of a new season.
Sunny, sometimes, usKeiichi Sokabe
The NISHIMATSUYA commercial “Now Is the Time for Everyone to Support Child-Rearing” depicts a community where everyone supports parents and children.
Men’s model Ren Uchida appears in the ad, which features the song “Hare Tokidoki, Bokura” to convey people’s kindness and compassion.
Keiichi Sokabe, known for creating numerous commercial songs, handled the production.
With lyrics themed around warm human relationships, the track delivers a driving band performance.
It’s a commercial that sends encouragement through his vocals, which feel close to everyday life.
[Heartwarming] Moving Commercial Songs: Popular CM Tracks (91–100)
When A Man Loves A WomanPercy Sledge


This commercial features Yuriko Ishida offering words of appreciation to everyone who works.
When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.
The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.
Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.





